Content Strategists Must Become Engineers of Content-Driven Customer Experiences | The Content Wrangler

Good questions on content strategy: "Is a content strategist someone who is a master of the English language, someone who can spin snappy marketing content into a flexible web design that responds to the screen real estate and capabilities of a mobile device? Or, is a content strategist someone who examines your current content lifecycle in an attempt to optimize it ... Or, is it someone who helps an organization deliver the right content, to the right people, at the right time ... someone who understands a little about a lot of things ... or… problems worthy of being solved will be solved by content strategists that understand that content strategy is about connecting content with those who need it to solve problems or achieve goals."