Overview: Content Strategy

When I first met Cathy, she had been unable to move or speak for 14 years.

We are a growing community of tens of thousands of creators with tens of millions of readers. Among us are world-class publications like The Daily Dot and The California Sunday Magazine, professionals, educators, and people with stories or ideas worth shaping. We believe digital storytelling is a craft. The ability to design and share your idea yo…

digital natives have wised up: They’re less likely to share after they read these articles because of their lack of heft. Newsrooms who employ this tactic immediately lose the trust of users, who don’t return ...Your article can be topped with a cool headline, but you’d better back it up with something substantive In 2015, Some publishers steer…

the big media institutions knew that they really couldn’t leave their business models, they were locked in... there really is an open question to whether digital journalism will replace the profit margins of traditional journalism... one huge issue in journalism today is how a couple places, particularly Facebook, are becoming a major source of…

Text takes more thought and time. Writing is an inherently vulnerable act... numerous websites... demonstrate that long form writing can and does succeed on the internet... If text is to survive on the internet, sustainable structures need to be implemented to support it ... The next step is to have publishing and blogging platforms introduce “…

BuzzFeed is perhaps the most prominent outlet yet to promise sponsored content for political candidates.... will create and sell native advertising for office seekers in 2016, a potentially lucrative move in an election cycle that is expected to see $1 billion spent on digital ads, up from just $22 million in 2008. The move could herald in a new m…

In four of the six groups shown a native advertisement, the majority interpreted the piece as an article.

it is close to impossible to report well on the European Union. The bureaucratic monster only makes great news when it fails, and even then either you, your editor, or your audience will misunderstand the reasons why.

The development of the VR industry is not solely based on wearable devices launched by major hardware vendors... growth drive also comes from independent developers ... making apps does not have a high entry barrier

Circa is indeed returning, but it won’t be the Circa its users remember.... “an independent digital news site aimed at the new generation,” building on the “intellectual property and technology of Circa News.”

the notion of functionality lifting itself out of app silos and being made available as services.... pieces of micro-content and micro-functionality surfacing as cards... a constellation of screens, regardless of whether it’s a desktop, laptop, tablet, phone, watch, or whatever ... an app-based channel for cards... your conversations and the f…

most politics coverage is about politicians, not the things I care about and the actions I could take... Political journalism could imagine the audience as agents, people who act. Political journalism could be genuinely empowering, if it started from the concerns of the people it’s supposed to serve and not the spectacle of elections... In t…

Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

Back when she was a member of SEAL Team 6—Kristin Beck liked to grow her beard real long. But as disguises go, that was nothing compared with the life she lived as a man. What’s it take, and how does it feel, for a paragon of masculinity to travel so far to find her true self?

true artificial intelligence, if it is realized, might pose a danger that exceeds every previous threat from technology—even nuclear weapons—and that if its development is not managed carefully humanity risks engineering its own extinction... Bostrom is arguably the leading transhumanist philosopher today... bringing order to ideas that might o…

Ray is a brilliant technologist, futurist, and director of engineering at Google focused on AI and language processing... of the 147 predictions that Kurzweil has made since the 1990's, fully 115 of them have turned out to be correct, and another 12 have turned out to be “essentially correct” (off by a year or two), giving his predictions a stunni…

While the platform has long been a bastion of visual storytelling, it has also been historically lax with its limitations on gratuitous writing and hashtagging. That all changed today... An epidemic of hashtag fatigue is coming... The first step was de-prioritizing the hashtag in discovery feeds. The next step is burying it in yours... To e…

Some people might be satisfied just to let each theory be used for what it is good for and to worry no further. But people like that do not become theoretical physicists. - The most beautiful theory | The Economist

The GDS was set up to improve online public services but disagreements with the top brass over its ambitions have seen four leaders abruptly resign - Why are senior staff fleeing the Government Digital Service? | Public Leaders Network | The Guardian

For Jay Rosen... Blogging is doing your work in public… For me it’s slightly different – this is where I do my thinking in public

Photos, infographics, memes, illustrations, and videos are just a few forms of visual content that are having a huge impact on the way people consume information. All of these visual assets will only continue to grow in importance ... look at these 11 eye-popping statistics on how content and technology are changing humans Infographic: http://i…

Just as you’re about to publish your draft, we’ll suggest a couple tags for you to use based on what you’ve writte... to increase the number of tagged posts on Medium, but also to help users discover the right tags to use... In our algorithm, we use what is called a nearest neighbors approach... to compare posts... representing posts as vector…

So is the world any more “outraged” than it’s always been? Nah. We’re just getting toyed with. - 5 things the media does to manufacture outrage. — Medium

the Instagram experience, with its constant flow of images and text boxes, presented an alternative story geometry that demanded from me new things. Shorter stories... a deeper consideration of photographs and the rich, nuanced ways that words and pictures work together. ... a powerful, unexpected, and mostly underutilized storytelling tool...…

People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well... if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind... Facebook, at 1.5 billion users, has felt cacophonous and impersona…

focusing less on how audiences interact with content on the screen but more about how, because of stories, we engage with each other as a community. Less transaction, more relation; less on audience, more on community... in 2003 I launched the initial version of Interactive Narratives ... Finding inspiring multimedia work was one benefit. But f…

Customers today can spot a phony from a mile away, and brand success will require that companies foster real, authentic connections that mirror human relationships... The live streaming revolution will be awkward. It will be messy. It will be funny, and it will be sad. And all of that is exactly what customers want... there’s something pure an…

Take a look at any successful sales pitch, investor pitch, or marketing message, and you’ll nearly always find the Move... can make your website messaging more engaging, your positioning more powerful, and your product collateral more effective. - Want a Better Pitch? Master the “Move.” — Firm Narrative — Medium

BBC journalists have been told to follow youth-friendly media such as Buzzfeed and Vice by making more “dynamic” and “informal” short videos in which the reporter acts as “a friend” to the viewer... “snappy, energetic” films of between 60 and 90 seconds that will be more popular with viewers watching on mobile phones... 60 per cent of its digit…