Curated Resource ( ? )
5 charts that show the problem with native ad disclosure
Curated:
28/12/2015 from
digiday.com/publishers/5-charts-show-problem-native-ad-disclosure/
my notes ( ? )
Native advertising is one of the biggest — and more controversial — obsessions in media. The editorial-mimicking ad format, which is arguably not new at all but a modern spin on the advertorial, is still a small part of budgets for most advertisers. But 63 percent of ANA members said in a survey that they expected to increase their spending on native this year.
Still, publishers are all over the place in how they disclose native ads... New data from native ad tech company TripleLift provides further evidence of the problem.
Still, publishers are all over the place in how they disclose native ads... New data from native ad tech company TripleLift provides further evidence of the problem.
Read the Full Post
The above notes were curated from the full post digiday.com/publishers/5-charts-show-problem-native-ad-disclosure/.Related reading
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