Curated Resource ( ? )
Consumers Can't Tell Native Ads From Editorial Content
my notes ( ? )
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College ... only 17 out of 242 subjects -- under 8% -- were able to identify native advertising as a paid marketing message in this experiment... Just 18.3% identified native ads as paid messages in the second experiment.
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The above notes were curated from the full post www.mediapost.com/publications/article/265789/consumers-cant-tell-native-ads-from-editorial-con.html?utm_source=API+Need+to+Know+newsletter&utm_campaign=132863a01f-Need_to_Know_January_5_20151_5_2016&utm_medium=email&utm_term=0_e3bf78af04-132863a01f-45795445.Related reading
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