Curated Resource ( ? )
Publishers Are Selling Out to Facebook
my notes ( ? )
Publishers like the New York Times should be having an existential crisis over Facebook’s instant articles. Instead they’re embracing them.. digital content is being divided between a lucrative high-end entertainment world,... and a low-end publishing world where content is expected to be “free,” ...
a model that... might work to BuzzFeed’s advantage... free space and free audience from Facebook, which it can sell back to clients sponsoring its content... it is not just an editorial organization but also effectively an ad agency... walks the fine line between editorial and promotion...
that works just fine for both BuzzFeed and Facebook. But what of the New York Times?
a model that... might work to BuzzFeed’s advantage... free space and free audience from Facebook, which it can sell back to clients sponsoring its content... it is not just an editorial organization but also effectively an ad agency... walks the fine line between editorial and promotion...
that works just fine for both BuzzFeed and Facebook. But what of the New York Times?
Read the Full Post
The above notes were curated from the full post www.technologyreview.com/news/539066/facebook-instant-articles-just-dont-add-up-for-publishers/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=118c938f37-Need_to_Know_July_10_20157_10_2015&utm_medium=email&utm_term=0_e3bf78af04-118c938f37-45795445.Related reading
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See also: Content Strategy , Online Strategy , Social Media Strategy , Communications Tactics , Social Web , Media