Curated Resource ( ? )
How Quartz is Bringing Storytelling, Interactive Design to Sponsored Content
my notes ( ? )
“How data is generating green lights to keep you moving on the road” is a piece of native advertising paid for by Siemens and written by Quartz’s marketing team. It’s also a perfect example of how Quartz is bringing compelling storytelling and design to sponsored content...
Quartz uses an in-house creative team to extract relevant stories and tangential ideas that, when designed and built with interactivity and compelling story lines, read more like news or lifestyle pieces that cuts across industries and interests....
Quartz commands around $60 per thousand impressions... informal estimates have this figure at $80-$90.... banner ads at Gawker Media can go for $6.50 per thousand impressions... Video add ... can reach $75 per thousand impressions at Bloomberg... how does Quartz get away with charging so much?
Quartz uses an in-house creative team to extract relevant stories and tangential ideas that, when designed and built with interactivity and compelling story lines, read more like news or lifestyle pieces that cuts across industries and interests....
Quartz commands around $60 per thousand impressions... informal estimates have this figure at $80-$90.... banner ads at Gawker Media can go for $6.50 per thousand impressions... Video add ... can reach $75 per thousand impressions at Bloomberg... how does Quartz get away with charging so much?
Read the Full Post
The above notes were curated from the full post mediashift.org/2016/01/how-quartz-is-bringing-storytelling-interactive-design-to-sponsored-content/?utm_source=Daily+Lab+email+list&utm_campaign=e598e160fd-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-e598e160fd-395968141.Related reading
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