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Overview: Business

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The scientists with reasons to be cheerful
www.theguardian.com
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Things that happen in an instant are mostly bad ... this earthquake or that horrible murder. ... But once you turn to statistics it gets much harder to have a pessimistic story... The kind of maths that people are taught at school focuses on algebra and calculus, which they hardly ever use later in life... You use statistics all the time - T…

Back to EurActiv for some media innovation
mathewlowry.myhub.ai

There's never been a better time to innovate in media, so it's good to be back to EurActiv. Eight years ago I helped launch BlogActiv, before leaving for the world of EU communications agencies. Give or take a month or two, my 6-month stint fell in the middle of EurActiv's 15 years of life so far. It's good to be back, albeit p…

Social Media, Digital Transformation & EuroPCom2015 WrapUp (Top3ics, 9 Nov 9)
mathewlowry.myhub.ai

In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me

Our obsession with explaining past atrocities could destroy our free speech
www.telegraph.co.uk
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If we dig too deeply into everyone's internet data we will become afraid to ever type anything which might one day be seen as dangerous... police forces around the world are investing more money trying to predict crimes and stop them before they occur. It’s not precog intuition or strange telepathic gifts, but big data and algorithms... ... …

06/11/2015
10 Content Marketing Mistakes That The Amateurs Make
www.jeffbullas.com
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Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint... you are bui…

The Unholy Monster that turns Uncertainty into Certainty
us1.campaign-archive2.com
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If a 100 new alluring little foxy ideas, insights and observations hit you every week, and can pick out the 1 that is worth responding to, you're a foxhog... the foxhog can live in a highly uncertain environment, and be responsively engaged within it, yet create a high-certainty execution context... This ability to turn uncertainty into cer…

Digital Transformation: Becoming a ‘Forgetting Organization’
knowledge.wharton.upenn.edu
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true digital transformation requires the courage to challenge entrenched beliefs within one’s organization. .. Digital transformation is probably about as big a deal as the invention of credit. It changes the way we do everything. - Digital Transformation: Becoming a ‘Forgetting Organization’ (Wharton)

Social Media isn't Marketing. What is it then?
medium.com
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Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out... social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who wo…

How to respond when executives talk about digital first
medium.com
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This should be an exciting time. After all this is what we have wanted for so long. But it could prove dangerous if we do not handle it well... Instead of getting strong, clear direction about becoming digital first there is a vague vision... One danger is that the digital first vision fades before it can take root.... The second danger is it g…

Buffer Lost HALF Its Social Media Traffic This Year
medium.com
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Social media marketing software team admits they’re failing at social media marketing...The bottom seems to be falling out across Facebook, Twitter, LinkedIn and Google+... The Buffer team is running some experiments to try to determine the cause of this huge loss in social referral traffic, but I have a few ideas of my own ... - OMG. Buffer…

Slaves Of The Feed
medium.com
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There is no shortage of content aggregators and aggregators of aggregators... give us a better overview of all the sources of information we have subscribed to and found ourselves now depending on... Constantly checking our feeds for new information, we seem to be hoping to discover something of interest, something that we can share with our ne…

Mentorship died in the 21st century
medium.com
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many urban children face a lot of challenges ... they have courage and persistence and quickly get back on their feet after setbacks. Urban kids have grit by the boatload — and with the right tools and encouragement, grit will turn these young people into a wellspring of talent in the future.” we need this talent. We need new ideas, new approac…

12/10/2015
Disruptive Power Lies at the Intersections — Medium
medium.com
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we begin to see the complexity at the intersections, the amplification of disruptive power, and the broad implications for the future.

Peak Mac
sethgodin.typepad.com
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One reason for peaking turns out to be success. Success means more employees, more meetings and more compromise. Success means more pressure to expand the market base and to broaden the appeal to get there. Success means that stubborn visionaries are pushed aside by profit-maximizing managers. - Seth's Blog: Peak Mac

11/10/2015
Moments, AMP, Longreads & more (Top3ics, 9 Oct)
mathewlowry.myhub.ai

In this week’s edition, two new social media products in one week; a few good longreads for the weekend; and more stuff for your online toolbox.

How to Tell Stories With Facebook and Instagram Carousel Ads
www.socialmediaexaminer.com
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While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in carousel ads - How to Tell Stories With Facebook and Instagram Carousel Ads Social Media Examiner

The problem with our data-driven world
fusion.net

In many fields of research right now, scientists collect data until they see a pattern that appears statistically significant, and then they use that tightly selected data to publish a paper ... this p-hacking ... uses a quiver of little methodological tricks that can inflate the statistical significance of a finding ... a significant problem …

07/10/2015
First, Let’s Get Rid of All the Bosses
www.newrepublic.com
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Huge longform exposé - don't know whether to be impressed, amused or horrified: "... what did it mean for an online retailer with annual sales of more than $1 billion, that fills 280,000 orders per week, to be “self-organized”?... Holacracy is ... just one example of a growing movement... that seeks to apply insights derived from evolutionar…

Why You Need to Eliminate All of Your Company’s Managers
medium.com
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People don’t leave companies. They leave managers — it’s their number one reason to leave... Modern business structures are built on a fundamental system of mistrust, division, and antagonism I call LCD management — managing to the lowest common denominator... companies of all sizes, in every industry, have operated without managers for decades…

05/10/2015
The (Free) Crash Course in Social Media You Need to Land Your Next Job | Ryan Holmes | LinkedIn
www.linkedin.com

the skills gap is an education problem .. we’re not preparing our future workforce ... although millennials collectively hold more college degrees than any preceding generation, they face record unemployment rates - The (Free) Crash Course in Social Media You Need to Land Your Next Job | Ryan Holmes | LinkedIn

Future Media Lounge
www.futuremedialab.info

For the purpose of media pluralism, an emerging concern is how to ensure that the activities of these powerful platforms do not lead to a reduction in the quantity and quality of content actually available to consumers, and/or do not undermine democratic communication (e.g. through the suppression or arbitrary selection of information). Their …

02/10/2015
Digital platforms: new gatekeepers of information diversity
www.futuremedialab.info

the concerns and questions new information intermediaries bring to the table are explored, particularly in regards to the effect they have on media diversity. Additionally, Helberger looks into the regulatory options for safeguarding media pluralism and regulating these new gatekeepers, who are increasingly in control of consumer data. This art…

02/10/2015
Google's Cute Cars And The Ugly End Of Driving
www.buzzfeed.com
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each and every one of Google robot cars has experienced the totality of everything all its siblings have experienced. Google’s cars have driven a total of 1.2 million miles on the roads.... effectively every single car has driven that distance, has experienced it. [plus] ... 3 million miles every day running scenarios This is a machine that lea…

Introducing the U.S. Web Design Standards
18f.gsa.gov
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In trying to access the federal programs which will allow her to afford college, Joanne must navigate the websites of multiple agencies. She finds dozens of government websites which all seem relevant to what she’s looking for. Joanne is confused. Are these programs related to each other? Are they even all a part of the federal government? Are any…

Gender equality: Taking stock of where we are
www.mckinsey.com

There is a growing consensus among top executives that gender diversity is both an ethical and a business imperative. Yet progress is painfully slow... we have committed publicly, through the United Nations’ HeForShe initiative and the 30% Club,3 to some ambitious gender goals for our firm over the next five years—ones that won’t be trivial to …

23/09/2015
Corbyn, Trump and the New Politics of Spite
www.thedailybeast.com
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what many of these movements’ followers share is the desire not just to disagree with their opponents, but to delegitimize, dehumanize, and ostracize those with whom they disagree... It is not their policies that these new populists share, but their emphasis on a new kind of identity politics... What would previously have been isolated cases o…

Platforms, distribution and audience
ben-evans.com

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

Ditch Your Leadership Program and Do Holacracy
blog.holacracy.org
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A great manager is someone that pushes you to fulfill your own potential. What you if you could do that for yourself? ... ... develop a strong understanding of your areas for growth and regularly invite ... feedback on your work? Would your team mates be willing to hold you accountable ... What if you invited coworkers to surface tensions direc…

23/09/2015
The Big Squeeze
www.edelman.com

Richard Edelman "... arguing my own case, for a vertical (PR) that grows into related areas in a horizontal manner" No mention (yet) of how communications impacts other internal programmes, like innovation, ideation, training, employee engagement ... - The Big Squeeze - Edelman

Here’s Why You Can’t Attract, Develop and Retain Female Talent
medium.com
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second-generation gender biases are ‘work cultures and practices that appear neutral and natural on their face,’ yet they reflect masculine values and life situations of men... Does your organization exhibit second-generation bias? The following three factors signal that this may be the case. - Here’s Why You Can’t Attract, Develop and Retai…

16/09/2015
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