Curated Resource ( ? )
Social Media isn't Marketing. What is it then?
Curated:
01/11/2015 from
medium.com/early-stage-startup-validation/social-media-isn-t-marketing-what-is-it-then-95130a23000e#.r33hvhnxk
my notes ( ? )
Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out...
social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who works with marketing and support teams...
Social channels are an important part of amplifying Content Strategy, Press Efforts and Paid Acqusition... your role is community and support focused — Not on how many Tweets or Posts you can make with the right hashtags, but number of customers you’ve helped and how many of them stayed as customers.
- Social Media isn't Marketing. What is it then? — Building A Startup — Medium
Read the Full Post
The above notes were curated from the full post medium.com/early-stage-startup-validation/social-media-isn-t-marketing-what-is-it-then-95130a23000e#.r33hvhnxk.Related reading
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See also: Online Community Management , Social Media Strategy , Content Creation & Marketing , Digital Transformation , Change & Project Management , Communications Tactics , Social Web , Business