Overview: Communications Strategy

The Guardian joins the Financial Times and the Economist in billing ads by time.... have found, unsurprisingly, that ads perform better when people spend more engaged time with them.... click-through rate as an industry benchmark for performance;. However a metric of 0.0 something percent should not be seen as a succes

Content creators everywhere ... are all suffering from the results of peak content... the information age is arriving at its natural conclusion and we’re all drowning in it... most content under-performing, it’s also getting harder for people who produce really good content to get attention. Engagement... is steadily dropping ... what happens to e…

covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…

the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

So for the sake of simplicity we can break up content marketing into 3 types.A: Traffic Generation Content — Tempt people to click through to your website, blog or landing page and share.B: Engagement Content- The strategic use of educational, informative, entertaining and inspiring content that builds credibility, trust and linkingC: Conversion C…

The feature enables Medium users to volunteer to translate Medium stories into the language of their choice. Approved translators see a “Translate” button on Medium stories and clicking that button clones the post and seeds the clone with a Google translate version of the story in the language that they select. They then go in and make the Google …

META Ventures provides venture capital fund management, entrepreneurial training and innovation consultancy to cities, regions and national governments in several countries, as well as EU Institutions.

From large national newspapers to small independent websites, outlets are working together to cover news across the continent in many languages.

some advice on how to best approach analytics in the newsroom, helping journalists improve the quality of their content, and a build larger, more engaged readership. Here are five key takeaways

Slack, already an indispensable tool within newsrooms, is becoming a surprisingly effective community tool for publishers as well... quickly become a source of stories, with members providing inspiration or even direct contributions.

Brexit, as experienced by a British-Australian comms guy in Brussels.

Executive leaders are involved more than ever before in using online communities to solve important business issues ... But budgets are not keeping up with demand, and measuring value isn't getting much help from platform vendors... The majority of organizations have now deployed some form of community platform to help workers, typically in the f…

Should we give the audience what they want?ORShould we give the audience what they need?...two flawed assumptions: 1. that newsrooms already know what audiences want and 2. that newsrooms can and should determine what their audience needs. The framing of these questions doesn’t leave room for members of the audience to actually speak for themselve…

thank you for raising the awareness of my half of the population on the extra challenges women face in business presentation contexts... co-created conferences may offer a partial solution... I may suggest ensuring Personal Profiles do not include photos or any gender information

Allen tucked favorable mentions of prominent “Playbook” sponsors into his editorial offerings... a State Department official essentially ghost-wrote an item for “Playbook.”The skinny: Mike Allen ran a press-release mill for vested interests in Washington... a weekly sponsorship for the newsletter falls somewhere between $50,000 and $60,000... Ev…

If you handle the marketing for your company, you will find that the below resources are either excellent starting points or perfect as-is solutions

includes translating political explainers as "part of our attempt to reach new readers who are interested in American politics — but perhaps don't speak English... "We were convinced that there is a need for translated articles, but we hadn't hit on the right formulation in terms of how to get a professionalized translation that's turned around qu…

the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

Conventional marketing techniques teach us to frame customers by attributes... ultimately create products and entire categories too focused on what companies want to sell, rather than on what customers actually need... Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things becau…

Paul Leinwand, co-author of the book Strategy That Works, explains how successful companies solve this thorny problem.... the second problem is that often, strategy and execution are managed in very different areas of the company... And if you separate those activities, then you really risk not executing the very important things that are going t…

When people ask me how to build an audience, what they really want to know is, how do they get an audience to just come to them. You don’t. No audience just magically appears.... write up an entire profile of who your ideal customers/readers/viewers are ... go find them ... get your content in front of them

Instagram posts generate a per-follower engagement rate of 4.21 percent, which means 58 more times than Facebook, and 120 times more engagement per follower than Twitter... Here are some ideas when crafting your Instagram image posts to best reflect your brand:

In our new office space, we’ve created the Register Citizen Newsroom Cafe, open six days a week to bloggers, students and senior citizens as well as public and elected officials. Ordinary citizens stop by our offices nearly every day and share their news with us, sometimes over a cup of coffee in the cafe... Here we have a gallery, a cafe with cof…

The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis.  It’s not the output that sets you apart, but the way that everything you do supports the product and gives it context... set apart your company as a whole, instead of staking your f…

Society consists of a web of interconnected communities. A large body of research and practice exists on how to make communities work. Still, the intersection and interaction of multiple communities – the development and use of their inter-communal commons – is ill-understood. Social innovation is the process in which relevant stakeholders jointly…

imagine instead if news were a service whose aim is to help people improve their lives and communities by connecting them not only to information, but also to each other, with a commercial model built on value over volume... select communities that identify themselves as communities (that is: not fake, demographic labels like “millennials”) and th…

Just putting this up there for all those who think:a) a ‘view’ on a LinkedIn post is like a pageview on your blog or site. It’s not: it’s a ‘stream view’, a la Facebook, and does not tell you how many people actually clicked and readb) LinkedIn are consistent and care about their bloggers. They aren’t and they don’tMore: see LinkedIn Community for…

There is no such thing as neutrality when it comes to media. That has long been a fiction... It’s also dangerous to assume that the “solution” is to make sure that “both” sides of an argument are heard equally... It is even more dangerous, however, to think that relying more on algorithms will remove this bias.Recognizing bias and enabling process…

Here is an overview of how Trending Topics works:

"trending” section of Facebook... functions sort of like the front page of a newspaper...The difference comes down to a distinction in how newspapers and Facebook judge what’s important to their readers...Facebook is playing editor all the time—it’s just that we don’t recognize it, because the editorial influence takes a different form than it wou…