Curated Resource ( ? )

The Information isn't ditching comments -- it's using them to attract subscribers

The Information isn't ditching comments -- it's using them to attract subscribers

my notes ( ? )

at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point... The Information puts its members front and center. Subscribers get their own bio pages... its subscription call to action entreats visitors not to get access to great information or level up their tech and media knowledge but to “Join the community.”... runs regular subscriber summits where members participate in and listen to round table discussions ... launched a private Slack channel last summer

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The above notes were curated from the full post digiday.com/publishers/information-foregrounds-community-attract-subscribers/.

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See also: Online Strategy , Online Community Management , Social Media Strategy , Communications Tactics , Media , Politics , Communications Strategy

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