Curated Resource ( ? )
Give the audience what they want or what they need?
Curated:
05/07/2016 from
medium.com/we-are-hearken/give-the-audience-what-they-want-or-what-they-need-theres-a-better-question-220a9479dc05
my notes ( ? )
Should we give the audience what they want?
OR
Should we give the audience what they need?...
two flawed assumptions: 1. that newsrooms already know what audiences want and 2. that newsrooms can and should determine what their audience needs. The framing of these questions doesn’t leave room for members of the audience to actually speak for themselves...
The more newsrooms play out this metrics scenario ... the more their offerings narrow ... But less variety has never made for a healthier, vibrant democracy.
OR
Should we give the audience what they need?...
two flawed assumptions: 1. that newsrooms already know what audiences want and 2. that newsrooms can and should determine what their audience needs. The framing of these questions doesn’t leave room for members of the audience to actually speak for themselves...
The more newsrooms play out this metrics scenario ... the more their offerings narrow ... But less variety has never made for a healthier, vibrant democracy.
Read the Full Post
The above notes were curated from the full post medium.com/we-are-hearken/give-the-audience-what-they-want-or-what-they-need-theres-a-better-question-220a9479dc05.Related reading
More Stuff I Like
More Stuff tagged media , metrics , democracy
See also: Communication Strategy , Media , Politics , Communications Strategy