Curated Resource ( ? )
How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars
Curated:
01/10/2016 from
digiday.com/publishers/slate-increased-loyal-visitors-56-percent/
my notes ( ? )
To try and focus on all our energy to bring new readers to site as opposed to serving loyal readers began to feel like the wrong way to look at it… identified a set of metrics that stand for loyalty ... created content people wanted to come back for on the regular.
So far, it’s delivering: site traffic is up 31 percent... People who come 25 times a month are up 56 percent, and home page visitors are up 19 percent
specialty advertisers pay attention to things like scroll depth and velocity as well as time on site... The loyalty metric ... means people understand our brand and they didn’t just like a random video they saw on Facebook.”
So far, it’s delivering: site traffic is up 31 percent... People who come 25 times a month are up 56 percent, and home page visitors are up 19 percent
specialty advertisers pay attention to things like scroll depth and velocity as well as time on site... The loyalty metric ... means people understand our brand and they didn’t just like a random video they saw on Facebook.”
Read the Full Post
The above notes were curated from the full post digiday.com/publishers/slate-increased-loyal-visitors-56-percent/.Related reading
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