What Does the Future of Content Marketing Look Like?

Content creators everywhere ... are all suffering from the results of peak content... the information age is arriving at its natural conclusion and we’re all drowning in it... most content under-performing, it’s also getting harder for people who produce really good content to get attention. Engagement... is steadily dropping ... what happens to every marketing channel — they get less effective over time.
the content marketing power law.... essentially boils down to this one insight: a small portion of our content is responsible for an outsized portion of results.