Curated Resource ( ? )
Russia: half-hearted EU propaganda no match for robust policies
my notes ( ? )
"a year after Russia swallowed Crimea, the EU is moving into the propaganda business in a bid to win an information war it is currently losing...
the EU’s spin-team is to be largely made up of the same civil servants who have so miserably failed to convince the bloc’s own citizens of the benefits of Europe. Having worked with EU officials for almost a decade on training programmes and public information films, it is impossible to exaggerate how bad at communicating most are.
More often than not, they: confuse information with propaganda; prefer preaching to engaging the public in conversation; are obsessed with process rather than results; are incapable of using language ordinary people understand; and sign off on press releases which are unreadable, films that are unwatchable, and websites which are unnavigable.
Propaganda never works in the long run because it is rarely believable and usually flies in the face of reality. "
- Russia: half-hearted EU propaganda no match for robust policies
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The above notes were curated from the full post euobserver.com/opinion/128101.Related reading
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