Curated Resource ( ? )

The Surprising Scientific Secrets Of Shareable Content

The Surprising Scientific Secrets Of Shareable Content

my notes ( ? )

"All interesting theories are an attack on the taken-for-granted... We accept beliefs that align with our biases, but reject the value of these findings. Why? Because they don’t teach us anything new. In order to grab the attention of an audience, you must make a proposition that negates an accepted one."

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