Users spend most of their time on other websites, so they expect your site to work like all the other sites they already know. When a design deviates from users’ expectations, usability suffers. Don’t be arrogant and assume that your new design idea is so brilliant that it can overrule decades of user habituation.

The more choices a user has to make, the bigger the risk of getting into trouble. More features can easily reduce usability.

A myriad of fields, skills and insights come together to create the overarching discipline of user experience design... Let’s explore five behavioral science insights you can use right now to design better products

The smaller the word count (and in general, the more concise your online communication), the more users will comprehend and retain your message.

Imperative voice gets shared. Imperative voice boosts email click, open and read rates.

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

People do not read online: "fundamental scanning behaviors remain constant, even as designs change."