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Information Foraging Theory: Why Users Hunt, Snack, Leave, and Farm Content
jakobnielsenphd.substack.com
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Information foraging theory is the best explanation of how people behave in information-rich environments, from the original web to today’s AI chatbots. Users act like animals hunting for food: they follow information scent, exploit information patches, and pick an information diet that maximizes value gained per second spent.

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