Curated Resource ( ? )

The Practice of Customer-Journey Management

The Practice of Customer-Journey Management

my notes ( ? )

There are a few bits of good news for those organizations that are hesitant:

  • More and more data shows strong evidence of return on investment across industries.
  • Much of what journey management entails is familiar territory for organizations that already have mature UX practices.
  • In the last few years, more and more practical guidance around journey management has been developed.

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