Curated Resource ( ? )

How to meet readers where they are (when where they are is offline)

How to meet readers where they are (when where they are is offline)

my notes ( ? )

Here’s the (simplified) strategy we used:

  • Match a piece of service journalism to a location.
  • Directly deliver impactful information to that area.
  • Measure success, and repeat.

When picking content and matching it to a location, start by asking “what questions can we answer with this piece?” Then think about where in your community those questions might be being asked.

Instead of asking if readers liked the piece, build your feedback strategy around asking what the journalism helped them do

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