Curated Resource ( ? )
How to meet readers where they are (when where they are is offline)
Curated:
31/01/2024 from
www.niemanlab.org/2024/01/how-to-meet-readers-where-they-are-when-where-they-are-is-offline/
my notes ( ? )
Here’s the (simplified) strategy we used:
- Match a piece of service journalism to a location.
- Directly deliver impactful information to that area.
- Measure success, and repeat.
When picking content and matching it to a location, start by asking “what questions can we answer with this piece?” Then think about where in your community those questions might be being asked.
Instead of asking if readers liked the piece, build your feedback strategy around asking what the journalism helped them do
Read the Full Post
The above notes were curated from the full post www.niemanlab.org/2024/01/how-to-meet-readers-where-they-are-when-where-they-are-is-offline/.Related reading
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