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Overview: Digital Transformation

Digital transformation is an over-used, over-abused term. Here’s what it means to me.

From many strategies ...

In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:

  • Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
  • Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
  • Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
  • External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
  • Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?

... to one strategy: build an internal innovation community

How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.

everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes

The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.

From Strategy to Implementation

Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:

  • change rolls out with the new features, tools and processes,
  • these are developed with your staff, not foisted upon them.

I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.

More services: start with Communication strategy.

Relevant resources

Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality
papers.ssrn.com
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insights into the complex relationship between AI and knowledge work, emphasizing the need for a nuanced understanding of AI's role in enhancing productivity and quality in different task domains - Harpa

AI is not good software. It is pretty good people.
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Etan Mollick with "A pragmatic approach to thinking about AI", taking issue with the idea that "since AI is made of software, it should be treated like other software. But AI is terrible software... We want our software to yield the same outcomes every time", which LLMs clearly don't.He makes a couple of other arguments (w…

10/05/2023
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www.oneusefulthing.org

Etan Mollick with "A pragmatic approach to thinking about AI", taking issue with the idea that "since AI is made of software, it should be treated like other software. But AI is terrible software... We want our software to yield the same outcomes every time", which LLMs clearly don't.He makes a couple of other arguments (w…

10/05/2023
It's Time for ChatGPT Policies
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Good history of design thinking."IDEO’s way of working: a six-step methodology for innovation called design thinking... Key ... was its replicable aesthetic, represented by the Post-it note:... Not too precious, not too permanent... promises a fast-moving, cooperative, egalitarian process", but is also "disruptive, startup-flavored …

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Cory Doctorow: IP
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First a definition of (the importance of) "Interoperability – the thing Facebook uses to slurp stuff in from the open web – is the key to self-determination." Without it:you're trapped: "leaving Facebook means leaving your communities, your relationships... your presence on Facebook is the reason someone else can’t go...you…

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Analysing the impact of cultural diversity on corporate performance by feeding half-million Glassdoor reviews through a "Latent Dirichlet Allocation topic modeling" machine learning algorithm: "the “bag of words” approach... inductively infers categories... a statistical model that looks for words that tend to co-occur."Step 1:…

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Distribution vs. Innovation - Andreessen Horowitz
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Sets out a solution to the "TiVo problem": essentially, TiVo had the innovative product but not the content to operate it on. This usually ends badly for the innovator, who gets screwed by the incumbent, who has the distribution (eg ComCast). Despite the example, Tivo "did not fail... a patent troll of sorts... collected more than $…

How to Stay Ahead When the Rules Change
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The End of the Beginning of Digital Service Units – digital HKS – Medium
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Jobs to be Done is a theory of consumer action. It describes the mechanisms that cause a consumer to adopt an innovation... a process: it starts, it runs, and it ends... a JTBD describes how a customer changes or wishes to change...: the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, b…

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The State of Digital Transformation 2018–2019 | Altimeter, a Prophet Company
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research aims to capture the shifts and trends that are shaping modern digital transformation.... 5 Key Takeaways: - A successful digital transformation is an enterprise-wide effort that is best served by a leader with broad organizational purview... - Market pressures are the leading drivers ... - growing acknowledgment of the importance of …

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... they have recently embarked on a journey to become “Agile.”... neither explicit support nor discouragement from senior executives... they are failing for the same list of reasons as every other team I have met with in the last 5 years. Here are those reasons:... 1. There is no clear vision for the product....The “idea” has been handed down …

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Cloud Is Not a Digital Transformation Strategy (Unless You Are Amazon)
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internal mandate demanding that Amazon teams communicate with each other by exposing “their data and functionality through services interfaces.” ... Bezos had quietly refactored Amazon into a platform company.... information technology can’t be compared to the transition from steam engines to railroads or from telegraphs to telephones — technolog…

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Ironically, the VC world, having fuelled the creation of computing, is one of the last areas of business to introduce computing to decision-making... Evernote, Spotify, Etsy, Zynga, Palantir, Cloudera, OPOWER... The list featured not only names widely known to the public and leaders of industries, but also high performers such as Ibibo... Twenty p…

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EUrope’s success in eliminating mobile roaming charges may be the first “data4policy” case study where the data was website traffic, and illustrates the rewards of allowing innovation to flourish at the edges of large organisations.

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Venting my spleen a little over on Medium.

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becoming a learning organization was nothing like winning a marathon ...cultivating an award-winning orchard... nurturing systems and culture to produce meaningful results... We embarked on a systematic and phased approach to cultivating the organization we all wanted.

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