Curated Resource ( ? )

The State of Digital Transformation 2018–2019 | Altimeter, a Prophet Company

The State of Digital Transformation 2018–2019 | Altimeter, a Prophet Company

my notes ( ? )

research aims to capture the shifts and trends that are shaping modern digital transformation.... 5 Key Takeaways:
- A successful digital transformation is an enterprise-wide effort that is best served by a leader with broad organizational purview...
- Market pressures are the leading drivers ...
- growing acknowledgment of the importance of human factors ... like employee experience and organizational culture... most transformation efforts continue to focus on modernizing customer touchpoints (54%) and enabling infrastructure ...
- Organizational buy-in remains a top challenge... data to prove ROI is hard to come by... Cultural issues also pose notable difficulty...
- Nearly half ... are building a culture of innovation, with in-house innovation teams becoming the norm.

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The above notes were curated from the full post marketing.prophet.com/acton/media/33865/altimeter-state-of-dt-18-19.

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