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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Hashtag Europe dans one minute de video en franglais, wireframes compris!
mathewlowry.myhub.ai

Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.

Competition: rebrand bloggingportal (updated)
mathewlowry.myhub.ai

It's not strictly necessary to rebrand bloggingportal, but everyone I've spoken to thinks it's a good idea, so why not have a little competition?

EU blogging by the numbers: 317k+ posts, 21 languages
mathewlowry.myhub.ai

Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.

8 Questions You Must Answer To Grow a Vibrant Facebook Community | The Marketing Nut
www.pammarketingnut.com
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"Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community. As part of Tabsite’s “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, thi…

How To Build An Effective Social Marketing Strategy | Digital Tonto
www.digitaltonto.com
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" social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as key performance indicators and then blast them with brand messages. The truth is that the strength of your community has much less to do with how consumers are connected to y…

How faceted search will help build the EU Online Public Space
mathewlowry.myhub.ai

Some of the comments to my initial post showed me that I have to show, not tell, what I mean when I refer to technologies like semantic analysis and faceted search. So, a quick video about faceted search and the role it could play in helping people find opinions and ideas on EU policy via a rebooted BloggingPortal.

FAQAOs on BloggingPortal Rebooted
mathewlowry.myhub.ai

I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.

News sites using Facebook Comments see higher quality discussion, more referrals | Poynter.
www.poynter.org

"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"

Gawker founder Nick Denton is still trying to reinvent reader comments — and it’s working — Tech News and Analysis
gigaom.com
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"the new feature ... gives both Gawker authors and readers the ability to filter comments based on the writers and commenters they follow, or whose content they have “liked” or given a star to. So readers can click on Denton’s name and see not only the posts he has written, but also a specific selection of comments that he has chosen to show, from…

02/10/2013
Sketches on the Metro: rebooting Bloggingportal?
mathewlowry.myhub.ai

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

Why We're Shutting Off Our Comments | Popular Science
www.popsci.com

"But even a fractious minority wields enough power to skew a reader's perception of a story, recent research suggests. In one study led by University of Wisconsin-Madison professor Dominique Brossard, 1,183 Americans read a fake blog post on nanotechnology and revealed in survey questions how they felt about the subject (are they wary of the benef…

The Case For Banning Internet Commenters - Derek Thompson - The Atlantic
www.theatlantic.com
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" Popular Science has officially shut off its comment section, pointing to research showing that disagreeable comments hurt the reading experience. Or, at least, the reading comprehension. One study out of the University of Wisconsin-Madison found that mean comments under an article about nanotechnology "polarized readers," taking attention away f…

25/09/2013
Nieman: Gawker lets readers rewrite headlines & reframe articles
www.niemanlab.org

"a new kind of reblogging functionality so that readers can top the articles they share with their own headlines and introductions.... “Publishing should be a collaboration between authors and their smartest readers. And at some point the distinction should become meaningless."

League of Young EU Voters
www.youngvoters.eu

"The League of Young Voters in Europe is a politically neutral initiative that aims to amplify young people's concerns and expectations in the run-up to European elections. It's a movement across Europe designed by young people, for young people."

19/09/2013
Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all...
www.youtube.com

Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all over the world. (via Airbnb - Hollywood & Vines)

What is a Commünity Manager?
huify.com
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"what is a Community Manager? Because the term takes on such a broad role, we are going to break down the best practices of Team Hüify Community Managers!"

19/09/2013
twXplorer: smarter way to search Twitter
twxplorer.knightlab.com

enter search terms to see snapshot of related activity in the latest 500 tweets. TwXplorer will break down the most common terms, hashtags, and links for you to filter and drill down further." An API would be awesome.

MyVote2014: European Parliament voting calculator based on data
www.jonworth.eu
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"The MyVote 2014 tool is the latest in a series of tools of this sort ... but this time it’s different in one crucial way: MyVote 2014 uses data about MEPs have voted in the past (between 2009 and now to be precise), and uses this as the data for the tool. This makes the outcomes of the MyVote 2014 tool more solid than previous efforts. Rather tha…

Pitching Journalists on Social Media
mashable.com
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"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

Blogger Outreach: A Killer Guide
connectyou.sharedby.co

http://connectyou.sharedby.co/share/l4qsnd

16/09/2013
The Beginner's Guide to CRO | Qualaroo - Behavior Insight Surveys For Smarter A/B Testing
qualaroo.com
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"The Beginner's Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products."

With iBeacon, Apple is going to dump on NFC and embrace the internet of things - Tech News and Analysis
gigaom.com
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"Beacons are a small wireless sensors placed inside any physical space that transmit data to your iPhone using Bluetooth Low Energy (aka Bluetooth 4.0, Bluetooth Smart). ... Smartphones that are in an iBeacon zone will benefit from personalized microlocation-based notification and actions." - huge potential for conferences, exhibitions, network…

Factchecking enters 'Conversation' in Oz : Columbia Journalism Review
www.cjr.org
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"and the idea was to get academic expertise and research into the broader public conversation."

EPALE online community of practice
epale.ec.europa.eu
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I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.

Introducing the Brussels Bubble to some of its denizens (RTFB!, part 2; updated)
mathewlowry.myhub.ai

A while back I was invited to make a 10minute presentation to "Civil Society Day", held at the EESC. Kwinten Lambrecht asked me to upload the ppt, and others asked for followup links, hence this post.

09/05/2012
Happy Birthday, BloggingPortal(?)
mathewlowry.myhub.ai

Apparently tomorrow - apart from being Australia Day - is BloggingPortal's 3rd birthday. What does it's state tell us about the EU Online Public Space? How many more friends can I lose anyway?

Of technocrats, journalistic balance and telling EU stories
mathewlowry.myhub.ai

A recent edition of The Infinite Monkey Cage, BBC Radio4's brilliant chat show combining science and comedy, got me thinking again about the parallels between science communications and EU communications.

An alternative overarching EU communication strategy?
mathewlowry.myhub.ai

At last, an opportunity to blog about gardening and EU comms in the same post.

Do we need more EU platforms, or sustainable EU media? (Updated)
mathewlowry.myhub.ai

On November 8, MEPs will discuss '10 concrete political proposals' for creating the European public sphere via digital media, developed by IHECS (Institut des Hautes Etudes des Communications Sociales) and their partners via Socialeuropeanjournalism.com.

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