Curated Resource ( ? )

Basically the editorial policy of I-Labs in a nutshell

Like social media , community , ocm , engagement , seo

Curated: 29/12/2013 from socialmediatoday.com/adhutchinson/2027751/benefits-quality-content-and-genuine-social-engagement?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29

Basically the editorial policy of I-Labs in a nutshell

my notes ( ? )

Some key points from "The Benefits of Quality Content and Genuine Social Engagement ... to create great, sharable, engaging content and become an active participant on social platforms: - Quality content is what your clients want to read, not what you want to tell them.... - Content that gets highly shared is content with heart. Real stories, real storytelling, actually getting to the humanity of something, rather than corporate messaging. ... - Take time to engage in your online community." Standard stuff maybe, but the last point provides good guidance for online community management, and so is worth quoting from more fully: "You’ll often see a company representative drop into a conversation on Twitter or Facebook with no real introduction, saying ‘give me a call at *** and we can help you out’. This is not real engagement. You’re likely to build better customer relationships if you talk to people on a human level, offer advice and links to online articles (not necessarily your own company content) and show them that you’re the expert in your field. ... By being present and being a trusted part of the conversation, you will establish better relationships for ongoing business. And be honest and positive, at all times. "

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The above notes were curated from the full post socialmediatoday.com/adhutchinson/2027751/benefits-quality-content-and-genuine-social-engagement?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29.

Basically the editorial policy of I-Labs in a nutshell

my notes ( ? )

Read the Full Post

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