Overview: Social Media Strategy

From a nondescript office building in St. Petersburg, Russia, an army of well-paid “trolls” has tried to wreak havoc all around the Internet — and in real-life American communities.

The Decorah Eagles “nest cam” is the most watched live stream channel of all time, spawning a sliver under 300 million live views (298,652,320 at time of writing), mainstream media coverage and eagle-watching communities worldwide. The limbic system is a part of the brain that drives our emotions. When we’re around other people–especially crowds–…

“In fact, the very point was to get them, and these comments, off my pages,” - After deciding to charge for comments, Tablet’s conversation moves…to Facebook » Nieman Journalism Lab

It's easier than ever to create video—and headaches - 4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat | Adweek

I need three speakers for a EuropCom2015 workshop to share their thoughts on convening and managing communities in the context of public communications and policymaking. The following throwaway remark on Linkedin landed me with the task of setting up a workshop at EuropCom 2015:"I'd suggest combining "Setting-up and managing online …

I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months... [who] have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis... but not one ... focused on subscriber growth... While larger enterprises are fighting silo battle…

I quite enjoyed the experience of reposting to Medium, and really like how Medium is evolving as a platform, particularly how they are… … re-imagining comments with Highlight, Comment & Respond… these three interactive features echo the ‘nibble, bite, meal’ content model, but in the other direction, from you back to the …

"...after this Spring’s most recent NewsFeed algorithm updates is that Facebook Pages—the ones used by businesses—are generating appalling user engagement rates... work-arounds ... mostly involve investing even more resources into Facebook ... more money devoted to advertising to fans brands have already paid to acquire in the first place." …

"Now we in journalism get to stand back and see technology titans jump over each other to bring benefits to news. But we’d best not stand back too far. We journalists and publishers must collaborate with the platforms as we demand that they collaborate with us. And as they teach us about technology, we must teach them about journalism." - Playi…

Finally kicked Medium’s tyres. Result: an unfair comparison between my post originally on BlogActiv with a new version on Medium. Unfair because Medium is all about the content [and] I reduced the historical blah-blah... Medium’s editor is as good as they say, import post function worked like a dream.

A thoughtful addition to the neverending "is blogging dead?" debate: "According to the definition, blogging is "regularly adding or updating a blog". But that definition was created in 1997 and no one has bothered to change it. I propose the following: "Blogging is the act of sharing ones ideas, likes, opinions, and/or experiences, via pro…

LinkedIn generated the highest visitor-to-lead conversion rates compared to Facebook and Twitter, where leads were almost three times higher to convert than Facebook or Twitter. To perform this analysis, we collected one of the largest datasets of top performing long-form content across the LinkedIn Pulse network. This is what we found.... .…

the social network will share analytics, and Instant Articles is compatible with audience measurement and attribution tools... won't receive preferential treatment from Facebook's News Feed sorting algorithm... Facebook will parse HTML and RSS to display articles with fonts, layouts, and formats ... also providing vivid media options like embe…

I’ve broken down all of the major algorithm changes that have occurred over the past 2 years... Read on for your ultimate guide to Facebook news feed changes... - The Ultimate Guide to Facebook News Feed Changes... and How They Impact YOU!

"usually, researchers are at a pains to highlight their findings. This one buries them as deep as it could, using a mix of convoluted language and irrelevant comparisons... this study is not about all of Facebook users, despite language ... that’s quite misleading: “Finally, we conclusively establish that on average in the context of Facebook…”…

Great takedown of the flaws and bad framing of the Facebook filter bubble study in Science: "Alarm bells are ringing for me. The tobacco industry might once have funded a study that says that smoking is less dangerous than coal mining, but here we have a study about coal miners smoking... the article’s strange comparison between “individual…

FiltreBubble author on Facebook's study in Science: "Facebook’s data science team has put part of the “filter bubble” theory to the test ... Upshot: here is a real and scientifically significant “filter bubble effect” — the Facebook news feed algorithm in particular will tend to amplify news that your political compadres favor... For self-de…

Google, eight major publishers across Europe, and a couple of trade organizations are forming a partnership ... an alliance born out of desperation on the part of publishers and opportunity on the part of technology companies... the largest news and information companies in the world will be formed out of a hybrid of these current entities... …

Business-focused, but a lot of clear thinking for government communicators as well. Particularly like: "Certainly we have more conversations with more people but is that a sign of success? ... Until social media marketers get over themselves, and businesses start to integrate online conversations – and the tools and people that manage them …

Because "lo-fi" audiovisual is no longer the preserve of the deep-pocketed, and podcasts really should be on your ThinkAbout list: "For the best recordings on a budget, check out this list of tips and tools for the budding podcaster." - Podcasting On A Budget: How To Record Great Audio For Less - ReadWrite

"Whether you’re selling a product or service, the ubiquitous product video can be the make-or-break moment... At Vimeo, we’ve seen our fair share... Here are some rules for product videos and some examples of people who do it well"

"Now Sandberg is skewing younger. On Friday, Facebook announced a partnership with LinkedIn, LeanIn.org and the Anita Borg Institute to form Circles aimed at women studying computer science or engineering."

"The story of podcasts suddenly being “back” strongly suggests, and mostly requires, that they had been big at one time and had since gone away. That New York Magazine article even cites a “bottom” time: 2010. But that never really happened." - Why podcasts are suddenly “back” – Marco.org

"3M – the company that makes Ace bandages, Scotchgard, and Post-it notes... is succeeding on Twitter.... This is not Beyonce or Lady Gaga. 3M is not political. There are no professional NBA employees employed by the company... And yet 121,000 people follow it. " - Boring Brands Can Crush Social Media...And 5 Other Things You Can Learn From 3M -…

"the most crucial element of Facebook’s new power: the right to chose between the free expression of ideas or to instead impose censorship when it deems content unworthy... How will its algorithms handle stories posted directly to Facebook that question Facebook’s monopoly status? ... If the Washington Post posted its PRISM story about collusion …

"Bloggers aren’t journalists or employees – they’re independent souls who have built a following by keeping their readers interested, amused and engaged. They don’t like to be controlled or deceived, and they definitely don’t like you to waste their time. Forgetting this will get you into trouble" - 6 Do's And Don'ts Of Blogger Outreach

"... suggests articles to its users ... and then lets users schedule and share those links across LinkedIn and Twitter... [aimed at] marketing professionals... with story suggestions letting them stay active even when they have no links of their own to share, and analytics ... create specific topic areas to track ... also coopting a company’s la…

"Stacy sits down with Google Ventures to share her perspectives on startup hiring, leadership, and more." Also a good example of video journalism, but a comparison between total Reads (as measured usign Medium's womderful metrics) vs number of views of the embedded videos - i.e., do people watch them, or just read the textual summaries? - Manage…

"Each day Clippet offers a selection of 10 news stories digested into one-minute audio clips. " - UK startup Clippet targets millennials with audio news to go

"In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.... We’ve been scouring the web to find ... all the tactics, new additions and post types you need to know today."