The Death of Snackable Content

"at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry... In the maelstrom of Internet content, we are drawn to articles that make clear promises for what we will get out of them, as well as those that do the “chewing” for us so the information is easily digestible. However, snackable content also precludes depth... the tide is actually moving away from 140 characters and ephemeral photos, and toward long-form specialty content... on average, articles with 3,000 to 10,000 words had 8,500 shares, whereas content with 1,000 words or less averaged 4,500 shares... vibrant subcultures are gaining major momentum online and offline. The members of these communities crave content that is relevant, thoughtful and teaches ... that dives deep and adds to their sophisticated knowledge base. For enthusiasts, “snackable” is not enough... there is far more value in creating a strong community around a specific topic than mass-producing content for the masses. - The Death of Snackable Content | Re/code