Overview: Social Media Strategy

Apple isn't the only one developing an exclusive news service for its mobile customers. Samsung has announced a partnership with Axel Springer... to develop a news platform exclusive to Samsung Galaxy... UPDAY is being pitched as an "aggregated news content platform," with stories selected both algorithmically and by a local team of news editor…

Du short-blogging sans limite de caractères. De la recommandation de liens. Des automatismes pour rédiger facilement vos messages. Des forums sous chaque billet. De la veille d'actualité. Une thématisation avancée. ... Seenthis propose le concept de « short-blogging » : du blogging de référencement au travers de billets dont la taille n'est pas…

only when people are tempted to write gushing praise about a product they secretly despise that I think you have thrown away everything that you supposedly stand for... quite depressing to think that after all these years, we are still trying to put a price tag on everything that moves.,, However, there is something quite refreshing and excitin…

If you stop to think about it, you might get appalled at how much time, money, and effort are meaningless for brand social marketing.... Get back to basics... It comes down to two simple mentalities. They want compelling content and they want a connection that makes sense for them, not you. - There Are Only Two Things People Want from Your B…

My first subscribers, surveyed last week, were equally split between the diverse formats and styles of my first four editions, so here’s a 5th.

I'm launching a enewsletter to ensure I absorb something from the social media firehose.

"More than anything else, though, I think this event was about powerful stories — sharing stories, relating to stories, showing support after stories, and encouraging things to happen as a result of stories..." Rich picking here - e.g.,  “For every man that thought I was a secretary, there was a woman that called me a b****.” - The Stories o…

I have been under the impression for quite a while that eventually one of the large content marketing platforms...  will develop social media capabilities ... that content marketing would be the parent, and social marketing would fit underneath it. What Sprinklr is trying to do is flip the script on that, where social media becomes the parent a…

any of our thread-connected notes that travel around the web will carry all the related notes with them. Clicking into a note lands you at the top of the thread page, where you’ll see a brief overview of the blog conversation and, pinned right below, the note you clicked to see. If other notes were published later in time, clicking on the red box …

You really have two types of people you can leverage to aid your target marketing and social strategy efforts: - Influencers: Popular, well-respected, quasi-celebrities in your industry/space that share and engage in relevant content, and have a large audience and an engaged following. - Advocates: Vocal evangelists who are already a big fan o…

If you already have a blog, consider posting new or old blog posts on Medium. This is what I do, and it’s helped breathe new life into old work.... - WHY MEDIUM IS GOOD FOR YOUR WRITING CAREER — Personal Growth — Medium

What does the rise of digital distributors mean for the Open Web?... is there a point at which distributors create enough value for publishers to stop having their own websites? If distributors are capturing market share because of a superior user experience, is there a future technology that could disrupt them? And the ultimate question: who will…

We collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and we’ve tossed in a few of our favorite Buffer headline formulas, too. - 30+ Ultimate Headline Formulas for Tweets, Posts, and Emails — Social Media Tips — Medium

"There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media... brand organic opportunities have disappeared and social media marketing has become entirely a paid game... Evidence of social media's remarkably poor reach is all around, and many social media marketers ar…

what are the characteristics of videos that engage consumers?... Depending on the expert, success is thought more likely if a video is humorous, shocking, dramatic, topical, warm, arousing, angry, scary, socially beneficial, cute, violent, sexy, uplifting, intriguing, quirky, interesting, authoritative, tear-jerking, educational, controversial…

Facebook seems to be giving Notes a reboot... looks like nothing else on the website: It has a clean, white-space-filled design with extravagantly readable type. It looks, in other words, like Medium. - Facebook, Medium, and the Personal Press Release - The Atlantic

Daily I now see posts published authors on LinkedIn that praise the value of finding out your "SSI". . .. while at the same time gently but not so quietly promoting what their score is... I believe the "one percenters" tag is entirely relative since each of have a completely different network from anyone else in the world. - Did LinkedIn go …

A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

"by simply learning from disciplines like urban planning, zoning regulations, crowd control, effective and humane policing, and the simple practices it takes to stage an effective public event, we can come up with a set of principles to prevent the overwhelming majority of the worst behaviors on the Internet... Businesses that run cruise ships …

"... that encourages conversation around stories and can help create community on Digg, instead of farming out that chatter to Twitter or Facebook... This year could be a tipping point in how media companies employ reader comments and conversation...expected to debut this fall. You can sign up to follow the project — and be a beta tester ..." …

If you don’t want comments on your website, that’s fine, don’t have them. But don’t act like comments are some sort of intractable problem that can’t be realistically addressed by mortals. They’re not... you could fix this, but your priorities are elsewhere.... Having threads that close, having moderators that redirect entrenched disagreements,…

Social and mobile have fundamentally altered attention. Platforms for self-expression and communication are the largest and most important media companies of the millennial age, dominating share of attention and engagement for young people. And the behavior of the young is predictive of the future. - May I Have Your Attention, Please? — Medium

We seem to be suckers for a happy ending ... Upworthy and Viral Nova, have become skilled in coming up with headlines that turn a sad tale on its head. Shifting the focus away from sadness changes a story’s emotional footprint, helping it travel further on social networks... While bad news is a mainstay of the media, people tend to avoid passin…

"sometimes organizations get so caught up in showing off their use of social media tools that they forget that those tools have a purpose – strengthening the relationship between an individual and your organization. A healthy social strategy includes both content created to get new folks in the engagement funnel AND to strengthen the “passion-c…

In studies, people report that they feel better after venting. But researchers find they actually become angrier and more aggressive. People who vent anonymously may become the angriest and most aggressive.... We typically sound angrier in print. And when we write down something, we can reread it, over and over, and stew. With e-venting you don…

Let’s hope [Beme] catches on ... and make social media about real people again -  not their carefully edited versions, and certainly not companies, Institutions and all the others choking up my feed with their marketing as they desperately try to appear human.

A decent long read: on @medium, The Optimal Post is 7 Minutes: "Don’t feel constrained by presumed short attention spans. If you put in the effort, so will your audience." - The Optimal Post is 7 Minutes — Data Lab — Medium

"Thoughtful, longform content is king... A young, bare-bones website called Wait But Why is disproving the notion that thoughtful, long-form content and virality are mutually exclusive... monthly averages of 1.6 million uniques and 4.6 million page views... Its newsletter has over 106,000 subscribers... Its most viral article... has well ove…

"at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry... In the maelstrom of Internet content, we are drawn to articles that make clear promises for what we will get out of them, as well as those that …

social media platforms are ... the main avenue through which we make comparisons with our peers, acquaintances, celebrities ... those comparisons are often what we base our life-expectations on, these platforms can lead to anxiety about our place in the world... Most of the content on social media wasn’t improving my life — in fact, by taking u…