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Overview: Online Architecture

Probably the most common reason organisations contact me is to get help with their internal and external information architecture.

I usually find, however, that they first need to find a clear consensus on their communication strategy, content strategy and online strategy. Once that's done, I deliver a document which both you and your developers can understand, including some or all of the following:

  • highly detailed sitemaps: internal intranets, external websites, knowledgebases, and the information flows between them
  • mission statements for principal site chapters, features and content types
  • business requirements for any revised or new features
  • wireframes, allowing both you and your developers to envision how the result will look.

The aim is to deliver something detailed enough for professional developers and designers to give you a concrete quote, but not so technical that noone else understands what they're building.

I can then work with them to deliver it, or assemble a team and manage the site build for you.

Check out some of my firsts and best practices, or just get in touch.

More services: start with Communication strategy.

Relevant resources

Open-source intranet award winners
www.steptwo.com.au
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"The winners and other leading entries in the annual Intranet Innovation Awards show that WordPress and other open-source technologies can provide an intranet platform to meet both organisational and user needs. One of the aims of the Awards is to showcase examples of successful approaches and practices which can be applied by intranet team wit…

New York Times redesign
money.cnn.com
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"whole new publishing and technology system ... continually iterate on the site and take advantage of new technology trends ... instead of seeing major redesigns in the future, users will see more incremental changes" Key question: are the native ads clearly ads? - New York Times redesign points to future of online publishing - Jan. 8, 2014

Contextualizing news
www.niemanlab.org

"we essentially write new content that we then throw away at the end of the day. Content shouldn’t die by design... topical contexualization... means guiding readers through large, convoluted news topics. ProPublica’s topic pages get us closer to contextualizing huge topics. For every major series that they cover over time, there’s a landing page…

Basically the editorial policy of I-Labs in a nutshell
socialmediatoday.com
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Some key points from "The Benefits of Quality Content and Genuine Social Engagement ... to create great, sharable, engaging content and become an active participant on social platforms: - Quality content is what your clients want to read, not what you want to tell them.... - Content that gets highly shared is content with heart. Real stories, re…

Covering content using fluid beat structures
www.niemanlab.org

The rapid evolution in newsmedia provides a lot of ideas for better content strategies in a less organisational, more networked society. One such concept is ideas-based, or fluid, beats for journalism: "... a way for reporters to be human-centric rather than newsroom- or bureaucracy-centric", according to the latest piece in Niemanlab's Journalis…

Moving responsive design beyond screen size
www.niemanlab.org

#Context emerging as 2014 theme: "...newsrooms are going to reframe our understanding of “responsive design.” We’re going to see content move beyond simply responding to screen size and instead respond to reader context, adapting to behavior." - Nieman Journalism Lab

Proof: why longform content rocks
mathewlowry.myhub.ai

One of the reasons I created this Tumblr was to use it as a 'first draft’ of a Content Hub (see post), an idea which crystallised after reading Sloan’s original content strategy piece on Stock and Flow.The Hub is basically my way of saying that there’s more to life than the Stream. Unsurprisingly, Alexis Madrigal’s piece in the Atlantic caugh…

Branding Strategy Insider | Color Psychology In Marketing
www.brandingstrategyinsider.com
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"What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who vi…

INFOGRAPHIC: Psychology of Color in Logo Design
www.huffingtonpost.com
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When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?

My Work | Bryan Braun
bryanbraun.com
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Nice example of a hub, this site

11/12/2013
Drupal is not a CMS
www.palantir.net
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"The disconnect is that Drupal is not a Content Management System (CMS), nor has it been one for some time. Drupal is a Content Management Framework (CMF), from which you can build a CMS tailored specifically for your needs." A good intro to where Drupal is now, a thoughtful exploration of the issues surrounding its development, and a necessary c…

11/12/2013
Waltzing Matilda discovers themes & communities (at last)
blogs.ec.europa.eu

Exactly 11 years (give or take a month) after we figured out how thematic architectures on EUROPA could support online conversations with what we called the 'interested general public', the EC rediscovers it all over again: "This would give us the opportunity to reach interested audiences, and create a space for real engagement. It also means shi…

09/12/2013
Video: Creating a SEO strategy (with Webmaster Tools!)
googlewebmastercentral.blogspot.be
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"Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SE…

19/11/2013
eDiscovery by SearchBlox
www.searchblox.com
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"Concept search allows users to specify a concept and documents that describe that concept to be returned as the search results. It is a technique to identify potentially relevant documents when a set of keywords are not known in advance. SearchBlox uses text clustering, which is a technology that analyzes a document collection and organizes the d…

Competition: rebrand bloggingportal (updated)
mathewlowry.myhub.ai

It's not strictly necessary to rebrand bloggingportal, but everyone I've spoken to thinks it's a good idea, so why not have a little competition?

How faceted search will help build the EU Online Public Space
mathewlowry.myhub.ai

Some of the comments to my initial post showed me that I have to show, not tell, what I mean when I refer to technologies like semantic analysis and faceted search. So, a quick video about faceted search and the role it could play in helping people find opinions and ideas on EU policy via a rebooted BloggingPortal.

Four Obvious Backlink Strategies Your SEO Might Be Forgetting
www.steamfeed.com

What it says on the tin - 4 basic SEO strategies.

22/09/2013
Building a Natural Backlink Profile
www.thesocialmediahat.com
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"For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources. It is important to consider what this list looks like to search …

19/09/2013
Google Only Wants to Kill Bad PR Agencies
www.shiftcomm.com
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Some good advice in reaction to Tom Forenski's "Did Google just kille PR" meme ... "Google did NOT kill PR. Maybe they are at war with SEO companies, they are perhaps at war with bad PR companies, too. Good agencies do not feel the need to keyword stuff press releases. Good “content” strategies do not need the filler content of keyword stuffed pr…

26/08/2013
Digital Agenda: 1st site created on the EC’s new Drupal7 “Multisite” platform
mathewlowry.myhub.ai
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The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.

3 Drupal sites for smart energy (2009-2012)
mathewlowry.myhub.ai
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Some of the drupal websites my team and I launched for the EC's energy research programmes.

01/11/2011
Next time you prepare your design brief, please watch this first: “What if there were no stop signs, and a major corporation was...
www.youtube.com

Next time you prepare your design brief, please watch this first:“What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.”

30/10/2011
3 Drupal sites for development (2009-2011)
mathewlowry.myhub.ai
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Migrating and relaunching the ACP Courier magazine website using semantic analysis and launching two community-oriented Programme websites for the ACP Secretariat.

The Brussels bubble may be growing, but it's still a bubble
mathewlowry.myhub.ai

A longer version of an article I published recently in NewEurope

So, farewell thematic portals on EUROPA
mathewlowry.myhub.ai

Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations

Piloting a thematic online architecture for the EU (2003-07)
mathew.blogactiv.eu
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Project manager and architect of a successful pilot to reorganise EUROPA along thematic lines, so people could figure out What the EC did, Why and How, in areas of interest to them, without studying its labyrinthine internal structure.

Piloting a cross-silo, sharing-based Newsroom for the EC
mathewlowry.myhub.ai
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Part of the pilot Thematic Portal project I ran while at the EC’s DG INFSO, the Newsroom CMS was the first cross-EC CMS, and involved launching user ‘INFSO accounts’ before Google had 'Google accounts’.

07/01/2006
FAQ: Why is my Home Page empty? (deprecated)
mathewlowry.myhub.ai
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Update (15/5/2022): the default Hub Homepage is now "All the Stuff you Like, Think and Do about Everything, Anytime...", so your HomePage will not be empty as soon as you publish your first item.Original post follows:---The content you're creating is not showing up on your Home Page because your Home Page only shows Highlighted item…

30/11/1994
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