Curated Resource ( ? )

The Fourth Screen: How Smartwatches Could Be Used for Ads

Like mobile , notification , wearable
Curated: 24/03/2014 from mashable.com/2014/03/23/smartwatches-ads/?utm_cid=mash-com-Tw-main-link
The Fourth Screen: How Smartwatches Could Be Used for Ads

my notes ( ? )

"In order for a smartwatch ad message to work, it has to be delivered at just the right time, place and location that makes sense. What's more, a user has to have opted in to receive such a message. The only way this could happen is via advanced hypertargeting."

Read the Full Post

The above notes were curated from the full post mashable.com/2014/03/23/smartwatches-ads/?utm_cid=mash-com-Tw-main-link.

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