"What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who vi…

When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?