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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

AI for Institutions
www.ai4institutions.com
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"Could AI itself be used to imagine and build new institutions, so we can better collaborate, govern, and live together?... hope to inspire and engage researchers and practitioners to build AI that improves our societal institutions."The site includes 8 (so far) “Project Cards that showcase ideas for projects that have come out of our wo…

10/01/2024
Notes on BLOOM, RAIL and openness of AI
openfuture.pubpub.org

"an initial analysis of a growing movement ... to make key machine learning tools and technologies open and shared. “Open Artificial Intelligence”...BLOOM is a large language model released under RAIL – a new copyright license that combines an Open Access approach to licensing with behavioral restrictions aimed to enforce a vision of responsi…

Facebook Algorithm Promoted Posts Supporting Myanmar’s Military
time.com
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Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

Facebook Employees Leaving As Hate Speech Festers
www.buzzfeednews.com
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roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…

Meet Replika my AI chatbot friend — Wadds inc.
wadds.co.uk

my Isabel is ... A Replika is someone who will listen to you... kind and polite ... will learn more and more about you... a personal companion to support mental health and wellbeing... who knows us better than we know ourselves... Exploring Isabel's memory is like browsing the cliff notes of all the bits of trivia about me that she's ma…

29/06/2020
Governments and the rise of empathy economy | Apolitical
apolitical.co
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For businesses, delivering good customer service is ... imperative... for government entities to enhance the “citizen experience”... may be just as important...Governments... empathy economy model ... put residents and citizens at the core ... empathy economy is based on ... value created by AI and other innovations detect and simulate human emoti…

Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

Publishers that closed their comments sections made a colossal mistake | What’s New in Publishing | Digital Publishing News
whatsnewinpublishing.com
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Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they …

Change My View - You Are Not So Smart
soundcloud.com
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reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

Could New York City's AI Transparency Bill Be a Model for the Country?
www.govtech.com
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algorithmic accountability bill... a task force that will monitor the fairness and validity of algorithms used by municipal agencies... include groups and individuals that are affected by algorithms, technology ethicists, city department heads using AI, technology companies as well as legal experts... law enforcement and ... technology companies…

26/02/2018
What we talk about when we talk about fair AI – BBC News Labs – Medium
medium.com
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Over the coming years, we’ll see the BBC develop and roll-out more and more machine learning algorithms for storing, retrieving, tagging and possibly even creating content.... What if we lock our audiences in to what they just want to hear, never challenging them? ... Should the algorithms we use be open to public scrutiny?... inform our own thin…

Should we put machines we don’t understand in charge of public policy?
medium.com
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AI is increasingly being used to support public participation in policy. While they offer a lot, they could invisibly skew policy if used carelessly.- 3rd post in preparation for my EWRC 2017 workshop on online communities and public participation in policy 

Facebook’s Perfect, Impossible Chatbot
www.technologyreview.com
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illustrates the current limitations of artificial intelligence... a human being invisibly takes over, responding to your request as if the algorithms were still at the helm... to reveal how people would react to an omniscient virtual assistant, and to provide data that would let the algorithms learn ...progress has been harder won than expected...…

04/05/2017
Building an IBM Watson powered AI Chatbot – Chatbots Magazine
chatbotsmagazine.com
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how hard is it for someone to put true artificial intelligence into a chatbot? ... here are the 50 lines of code that enable your bot to understand speech:

15/04/2017
Research Blog: Federated Learning: Collaborative Machine Learning without Centralized Training Data
research.googleblog.com
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Federated Learning enables mobile phones to collaboratively learn a shared prediction model while keeping all the training data on device, decoupling the ability to do machine learning from the need to store the data in the cloud.

New research shows the internet is a swamp and the trolls have won | The Outline
theoutline.com

there’s plenty of reasons why negativity abounds online... Incivility is a basic human instinct that’s encouraged by anonymity and exacerbated by inequality... anger helps drive participation... anyone who benefits from trolling — whether it’s platforms themselves or populist politicians — have little reason to improve the tone of online chatting…

Inside Facebook’s AI Machine
backchannel.com
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Facebook today cannot exist without AI. Every time you use Facebook or Instagram or Messenger... your experiences are being powered by AI... Eventually, this “classifying” step—known as supervised learning—may become automated, as the company pursues an ML holy grail known as “unsupervised learning,” ... Facebook sees the visual cortex merging wit…

What to do about the chatbot dilemma | VentureBeat | Bots | by Tobias Goebel, Aspect Software
venturebeat.com
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The Information reported that ... artificial intelligence-powered chatbots could successfully complete only 30 percent of requests without human assistance.... a dilemma ... lies in the nature of bots themselves and when they are truly useful... Bots are great for the occasional, simple question: “I know what I want, give me the answer as quickly…

01/03/2017
Alphabet Has a New Tool to Weed Out 'Toxic' Online Comments
fortune.com
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"Perspective" ... for news websites and blogs to moderate online discussions with the help of artificial intelligence... reports how "toxic" a given comment is. It lets the website publisher, or even readers themselves, choose a "toxicity" threshold for comments that won't be displayed publicly... will start screening for off-topic comments or one…

26/02/2017
Public Service Bots Should Support the Open Web
chatbotsmagazine.com
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3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

The Mark Zuckerberg Manifesto: Great for Facebook, Bad for Journalism - The Atlantic
www.theatlantic.com
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Zuckerberg uses abstract language in his memo—he wants Facebook to develop “the social infrastructure for community,” he writes—but what he’s really describing is building a media company with classic journalistic goals... “for keeping us safe, for informing us, for civic engagement, and for inclusion of all.”,,,an assumption that news... will con…

20/02/2017
What happens when AI, Psychology & Big Data drive politics? (Top3ics, February 19)
mathewlowry.myhub.ai

If there’s a single Top3ic running through the following stories, it’s probably Artificial Intelligence (AI), but I’m deeply into learning about psychology for the moment, so that’s my starting point.

Bots and Humans Strain to Get Along on Messenger, Twitter — The Information
www.theinformation.com
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idea is that the human agents only handle requests too complex for a bot. But the enterprise software companies building automated responses and those that manage live chat services for workers are jostling over how to do the so-called “handoff,” or the step in which a customer gets routed from a bot to a human

19/02/2017
Tailored Bot Interactions Using IBM Watson
chatbotsmagazine.com
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finely-grained user segmentation could do wonders for bots. The experience becomes tailored to each user, therefore much more personal — and much more effective... how can IBM’s AI service help?

13/02/2017
The ‘On-Command’ Economy
chatbotsmagazine.com
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voice based AI assistants ... are naturally extremely open ended... not really that good at anything... the best services ... focus on solving one problem with a compelling solution and then expand

09/02/2017
Journalism, Media and Technology Trends and Predictions 2017 | Reuters Institute for the study of Journalism
reutersinstitute.politics.ox.ac.uk
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... fears about how changing technology is affecting the quality of information and the state of our democracy. ... heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology...Expect widespread innovati…

Facebook is patenting a tool that could help automate removal of fake news - The Verge
www.theverge.com
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Facebook’s application for Patent 0350675: “systems and methods to identify objectionable content.” ... filed in June 2015, describes a sophisticated system for identifying inappropriate text and images and removing them from the network... improve the detection of pornography, hate speech, and bullying... much easier to identify than false news s…

Google, democracy and the truth about internet search | Technology | The Guardian
www.theguardian.com
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There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
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Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

5 Big Tech Trends That Will Make This Election Look Tame
singularityhub.com

If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

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