Overview: Content Strategy

"marketers need to shift their SEO strategies to focus on user intent rather than keywords ... will have to consider their information architecture and the relationship between sections of their websites in relation to the intent of web users (i.e. is the search navigational, informational or transactional?) in order to deliver the most valuable c…

Aug(De)Mented Reality- deliriously wonderful!

"a team of 13 social-media and advertising specialists up to 45 days to plan, create, approve, and publish a corporate social-media post." Which did f*all online. It's when I see tweets like that - 45 days, 2 Faves, no RTs - that I'm thankful I'm not 'communicating' cars, 'engaging' consumers on soap powder or even tweeting about cheese. - Huge …

"Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them." - 3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

“political class detached, remote, incompetent, venal, illegitimate”. Neat #EP2014 explainer video from @guardian. Quote from European elections: union left sullen by fury and frustration with political class

"We explain the European court of justice ruling saying that Google will have to delete some information from its index – and why it has divided opinion" Good example of explainer journalism, and of how answering the comments often looks like more work than writing the thing in the first place (if you don't believe me, scan the comments): - Expl…

"an app called Voice that makes producing animated videos really simple. Animated videos are any type of continuous video that uses moving shapes, graphic images or icons as part of the story. Pros generally use complex, expensive software to create these, but animation software — along with other video editing tools — is becoming more accessible.…

The Horror! The Horror! - Enquête de la Commission européenne Survey

More titbits from that internal NYT digital report: "There are about 14.7 million articles in the Times’ archives back to 1851 ... We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” " - The leaked New York Times innovation report is one of the key d…

"The New York Times lost 80 million homepage visitors—half the traffic to the nytimes.com page—in two years.... this will make the news more about readers ...[because] homepages reflect the values of institutions, and Facebook and Twitter reflect the interest of individual readers [who] aren't interested in hard news, but rather entertainment, se…

"... technical weaknesses in the paper’s backend: The lack of an organized system of tags to organize stories’ metadata ..."

"Has the art of bookmarking has died or got renamed or repurposed as curation? Did bookmarking became blogging. Did bookmarks become shared embeddable content?" - While Content Lay in Shock, Did Bookmarks Die? | UGC list creation, content curation & crowdsourcing.

Interesting approach to covering a story from a site known for long-form, no-click content: short-form, multi-click content: "Content is broken into small parts, and many of the main points are expandable ... This is mostly quick-hit aggregation ... a stream of posts that don’t require clicking to separate pages. " - Quartz launches Glass, a “no…

Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…

Pin this on your wall: "some answers for the ideal lengths of tweets and titles and everything in between..." ... including title tags, email subjects, blog post lengths and a dozen other critical pieces of content.

New post on LinkedIn

Great example of modern US longform content from Vox, where they use a specific style to link to one of their 'content cards'. Plus a killer quote on the 'blame Brussels' syndrome: "... banks that owned eurozone government debt were saved, and so were institutions around the world ... Meanwhile, politicians got to take credit for keeping their c…

Start preparing your content now... "Context-aware software for smartphones is all the rage ... Twitter bought Android home screen startup Cover, Apple bought smart assistant Cue, Yahoo bought Cover competitor Aviate, and of course Google pioneered the field ... with its Google Now service." - This is what comes after search – Quartz Combined w…

"you could call this a “decision engine” ... Vurb’s goal is to dig actionable information out and present it all on the same page. " - Vurb’s Contextual Search Engine Blows Away Those Stupid Lists Of Links | TechCrunch I wrote years ago of the power the semantic web offers EC programmes, who should be able to get their beneficiaries to publish t…

Building links to your site is a critical part of online promotion. A good article on some techniques *beyond* blogger outreach: "Here are just some of the wealth of link opportunities that are out there in almost every market: Resource pages Forums Directories Professional organizations Events Submission-based Press"…

"Triplify tackles the chicken-and-egg problem of the Semantic Web by providing a building block for the “semantification” of Web applications. Triplify provides small, light-weight plugins for database-backed Web applications and exposes semantics as RDF, Linked Data and JSON"

As good a definition as you'll find anywhere: "Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way." - The Busy Person's Guide to Content Curation: A 3-Step Process There's more than just a definition - a few good ideas. However, the definiti…

experimenting with this for the bloggingportal reboot

"Stephanie shares how marketers can make the most out of the LinkedIn publishing platform." - LinkedIn Publishing Platform: What Marketers Need to Know | Social Media Examiner

"There's no such thing as "perfectly optimized", but I took a stab at drawing up the mythical beast anyway: "... I first saw the "perfectly optimised page" infographic on Twitter, but discovered a much richer, larger article on Moz. In itself, this is a great use of infographics and data visualisation - the infographic stands on its and has bee…

My second post as an accredited LinkedIn blogger covers how to apply to the Platform, and provides a look at the blogging interface

LinkedIn posts are open to the public, even those not in your LinkedIn network, so you end up with a public blog page, over which you have no control.

"The real question isn't why we don't read anymore, it's why we comment—passionately and with the utmost confidence—after reading only a headline. " - NPR Pulled a Brilliant April Fools' Prank On People Who Don't Read

We wanted to see where Americans think Ukraine is and to learn if this knowledge (or lack thereof) is related to their foreign policy views

Neat visualisation - could be relevant for EEAS. "Political scientists Kyle Dropp, Joshua Kertzer, and Thomas Zeitzoff asked 2,066 Americans to find Ukraine on a map. Then they asked what the US should do in Ukraine. "We wanted to see where Americans think Ukraine is and to learn if this knowledge (or lack thereof) is related to their foreign pol…