Curated Resource ( ? )

Why Storytelling works

Like psychology , storytelling
Curated: 05/06/2014 from www.fastcompany.com/3031419/hit-the-ground-running/why-our-brains-crave-storytelling-in-marketing?utm_campaign=home&utm_source=linkedin&utm_medium=exchange&partner=linkedin
Why Storytelling works

my notes ( ? )

"When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well... it’s far easier for us to remember stories than the cold hard facts because our brains make little distinction between an experience we are reading about and one that is actually happening." - Why Our Brains Crave Storytelling In Marketing | Fast Company | Business + Innovation

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The above notes were curated from the full post www.fastcompany.com/3031419/hit-the-ground-running/why-our-brains-crave-storytelling-in-marketing?utm_campaign=home&utm_source=linkedin&utm_medium=exchange&partner=linkedin.

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