Curated Resource ( ? )

Semantics: the future of SEO?

Like semantic , seo
Curated: 02/06/2014 from www.smartinsights.com/search-engine-optimisation-seo/blended-or-universal-search/semantics-markup-future-seo/
Semantics: the future of SEO?

my notes ( ? )

"marketers need to shift their SEO strategies to focus on user intent rather than keywords ... will have to consider their information architecture and the relationship between sections of their websites in relation to the intent of web users (i.e. is the search navigational, informational or transactional?) in order to deliver the most valuable content to users and search engines alike. However, attempting to extract meaning and context from text on web pages is not easy for machines. Sometimes search engines need a helping hand and a good way to add more meaning to your online information is to use semantic mark-up."

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The above notes were curated from the full post www.smartinsights.com/search-engine-optimisation-seo/blended-or-universal-search/semantics-markup-future-seo/.

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