"We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface."... The Quartz news app isn't for everybody ... the app is by design unlikely…
... manually curate 10 stories from other publishers, which will run as a daily edition. Three different articles, often with opposing viewpoints, will run on each story, representing the left, neutral and right-wing political perspectives on the same story... For example, in Wednesday’s edition, it ran a Guardian story entitled “Terrorism publ…
The afternoon session at Future Media Lab 2016 showed that while European media are warming to the idea of using advanced language technologies to share content across borders, their audiences are already well ahead of them.
Facebook’s Notes feature is giving The Boston Globe another way to post directly to the Facebook platform... Notes, an early Facebook staple, stagnated for years until last September, when Facebook updated the feature with a cleaner, more customizable design and editing tool reminiscent of Medium. Unlike video posted directly to Facebook, there’s…
Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…
For some news organisations, packaging and distributing news on social media falls under the remit of the engagement team. For others, the task is assigned to a distributed news team or to a social content studio within the editorial department.This is the third in a series of articles on how news for social is produced... BuzzFeed Distributed i…
the hallmark of a good branded podcast is that the marketing is subtle... this is something where you want to build a long-term relationship with people. It’s not about short-term conversions, or anything like that, but about having an amazing first experience with a brand.
Publishers are placing big bets on social platforms like Facebook and Snapchat, praying that fishing for audiences outside their owned sites will eventually pay off in new readers and advertising... it’s still a gamble... payoff in audience and ad dollars is uncertain. Plus, fishing expeditions are hardly free. Hiring more staff is just part of t…
Over the last six months we’ve been collaborating with The Atlantic to bring three interactive articles to life... We set out to create an immersive, yet thoughtful reading experience and I’d like to share some of our insights that helped get us there... live site here: http://www.theatlantic.com/sponsored/athenahealth/.. we decided to build an …
The Wall Street Journal, claims it has been the Journal’s fastest-growing social channel, reaching over 2 million followers since it launched on the Japanese app 15 months ago... Publishers like The Economist, BBC and Mashable have all added Line to their social media arsenal
"It tears conversations apart, and it's really confusing when some people have been live-tweeting an event and those things get scattered all across my timeline."
Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000). If they don’t get a lift in at least one of four metrics (awareness, favorability, recall, purchase intent), they get their money back.
At work here is what is called, variously, “social syndication” or “traffic exchange,” a technique increasingly in vogue among publishers looking to get their articles and brands in front of other readers ... help them extend the reach ... fill in the gaps in their own social programming with stories that they didn’t or couldn’t write themselves
The Conversation U.S. saw 540,000 unique visitors to its main site last month, but because all of its pieces are published under a Creative Commons license ... it’s reached an audience of 5.5 million... recently announced 19 public and private research universities across the U.S. as its “founding partners.” ... pay a yearly fee and get access to…
“Innovation is not just a cool thing. It’s not just a process. It’s a culture. We research. We design. We build.” Innovation should not compete with the daily grind of the company, it must emerge from it
we’re seeing early signs that the value of a mobile user is greater than a desktop user... Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted. investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobil…
Platforms are eating publishers... The idea that Facebook and its ilk could act as information gatekeepers is also a bleak prospect... Facebook wouldn’t allow The New Republic to create an ad for an innocuous piece on medical marijuana ... If Facebook is squeamish about medical marijuana now, imagine the state of the fourth estate once controversy…
The time has come for The Guardian to make it on its own. Last week, the paper laid out a three-year plan to cut 20 percent of its losses... a re-vamped membership scheme, centralized data teams and a new ad model focusing on video and branded content. Here’s how the Guardian can drive a profit.
the new application is to deliver a round-up of curated news stories to readers, meant to be viewed first thing in the morning ... presented on eight different cards... the app’s content is able to be digested fairly quickly. Users can ... clicking a link to view the longer article, but they can also just use Refinery29 This AM to flip through car…
Gawker Media CEO Nick Denton was an extreme skeptic of publishers relying too heavily on Facebook. Now he's ... “all in” on publishing directly to Facebook with its Instant Articles program, a backtracking on Denton’s well-publicized lament that publishers are too reliant on platforms...Facebook, with its deep pool of accurate user data, can help …
BuzzFeed has mastered the art of distributed publishing... 5 billion views per month ... across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com.... But BuzzFeed must navigate a thorny transition... What’s the ROI of (brand) cat videos? Marketers al…
what started as a cynical in-joke has become a bad habit, and an excuse for enabling abuse across the web... The fact that we joke about it documents an acceptance of a culture of abuse online. It helps normalize online harassment campaigns and treat the empowerment of abusers as inevitable, rather than solvable... we denigrate a form that use…
The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.
For journalists, Facebook Live “is a really new way for them to connect,” says Facebook product manager Vadim Lavrusik. “The magic of Live is it's interactive. The people who are viewing the broadcast are just as much a part of it.”
legacy magazine has partnered with WNYC to launch an hour-long radio show ... introduced a metered paywall ... continued to attract sponsors and big names to its annual citywide weekend of panel discussions, interviews and performances.... an Amazon series premieres on February 16...
Coda’s mission is to “stay on the story” after mainstream media leaves a crisis region... We pick crises that are consequential and complex, and that can’t be understood through sporadic flashes of attention... the site won’t be trying to keep up with breaking news...watch things unfurl at the pace of evolving trends rather than daily development…
We first noticed how Trump stories drove traffic—and thus revenue—at TheStreet.com last summer... if a website earns $20 for every thousand page views, it can make, say, $20,000 on a Trump story, but only $2,000 on an article about Cruz, Clinton, Sanders or Rubio... giving him even greater leverage over the media... even the smallest items of Tru…
“We can’t cede the social world to large companies.”... discussed the Times’ attitude toward commenters and shared the results of a Times survey that asked commenters why they comment:... News organizations, he said, need to make building community around news more of a priority. (Though, of course, that’s easy for an editor from the Times to s…
Three months into Dialog, I’m excited to say we’ve succeeded in creating a well-lit place for thoughtful, live conversations between the Digg community and the people who make the best stuff on the Internet... Clear community guidelines work. Pre-moderation works. And most of all, the amount of personalized attention we’re willing to give each use…
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