Curated Resource ( ? )
Editorial analytics: news organisations embracing analytics and metrics, but most have far to go | Reuters Institute for the study of Journalism
Curated:
23/02/2016 from
reutersinstitute.politics.ox.ac.uk/news/editorial-analytics-news-organisations-embracing-analytics-and-metrics-most-have-far-go
my notes ( ? )
News organisations are increasingly embracing the use of analytics and metrics as part of editorial decision making, but what constitutes a sophisticated analytics strategy?... A new report by the Reuters Institute for the Study of Journalism looks at which organisations are building a competitive advantage over less advanced competitors through a better understanding of their audience, and what lessons others can take from their approaches
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