Curated Resource ( ? )
The viral publishing game is over and we all lost
Curated:
25/02/2016 from
medium.com/@gabestein/the-viral-publishing-game-is-over-and-we-all-lost-f789b43498ca
my notes ( ? )
Brands have always had a tougher time spreading messages on Facebook than individuals, because they’re playing in a space that’s fundamentally not designed for them... What if our kids find the idea of any brands communicating as if they’re people even more awkward than we do?
there are opportunities to re-think the role publishing plays in society, moving beyond providing information — now a commodity — and into providing (measurable) ways that readers can act in response to what they read.
there are opportunities to re-think the role publishing plays in society, moving beyond providing information — now a commodity — and into providing (measurable) ways that readers can act in response to what they read.
Read the Full Post
The above notes were curated from the full post medium.com/@gabestein/the-viral-publishing-game-is-over-and-we-all-lost-f789b43498ca.Related reading
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See also: Communication Strategy , Online Strategy , Social Media Strategy , Social Web , Media , Communications Strategy