Curated Resource ( ? )
The hidden (and not so hidden) costs of platform publishing
Curated:
10/02/2016 from
digiday.com/publishers/hidden-not-hidden-costs-platform-publishing/
my notes ( ? )
Publishers are placing big bets on social platforms like Facebook and Snapchat, praying that fishing for audiences outside their owned sites will eventually pay off in new readers and advertising... it’s still a gamble... payoff in audience and ad dollars is uncertain. Plus, fishing expeditions are hardly free.
Hiring more staff is just part of the cost. Being a distributed publisher also means existing staff are taking on extra work... Harder to measure, but just as important, are the opportunity costs.
Hiring more staff is just part of the cost. Being a distributed publisher also means existing staff are taking on extra work... Harder to measure, but just as important, are the opportunity costs.
Read the Full Post
The above notes were curated from the full post digiday.com/publishers/hidden-not-hidden-costs-platform-publishing/.Related reading
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