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Overview: Social Web

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8 Tips for Using Medium Effectively | craigconnects
craigconnects.org
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Here are 8 tips for using Medium effectively:

29/12/2015
Blogging & CRM strategy development for Drop’pin
ec.europa.eu
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The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

Distributed content becomes the norm
www.niemanlab.org

By 2016, most content will be consumed ... on other people’s platforms... Snapchat Discover, Facebook Instant Articles, and Apple News... Google AMP is coming soon, and it will provide an Instant-like experience for not only Google users but also those using Twitter, Pinterest, and other platforms

Trump happens
medium.com
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Trump is what happens when social media becomes the platform for discourse.

All About Facebook Instant Articles
blog.newswhip.com
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for anyone outside Facebook’s Partner Publisher network, the new feature can be somewhat confusing.

Investigating the network: The top 10 articles from the year in digital news and social media research » Nieman Journalism Lab
www.niemanlab.org

We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.

The Internet’s Loop of Action and Reaction Is Worsening
www.nytimes.com
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the Internet now seems to be on constant boil... extremists of all stripes are ascendant, and just about everywhere you look, much of the Internet is terrible...social networks seem to be feeding a cycle of action and reaction. In just about every news event, the Internet’s reaction to the situation becomes a follow-on part of the story, so that …

21/12/2015
Most of the information we spread online is quantifiably “bullshit”
qz.com
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people today are inundated with more bullshit now than ever before... We presented approximately 800 participants across four studies with statements ranging from the mundane to the meaningful. We included some bullshit too... People who were more religious, more likely to believe in the paranormal, and more accepting of alternative medicine were…

What was fake on the Internet this week: Why this is the final column
www.washingtonpost.com

not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers... specifically tries to invent stories that will provoke strong reactions in middle-aged conservatives. They share a lot on Facebook... they’re the ideal audience. institutional distrust and cognitive bias are so strong that the people who…

20/12/2015
Why the era of clickbait is coming to an end
futureof.news

the big media institutions knew that they really couldn’t leave their business models, they were locked in... there really is an open question to whether digital journalism will replace the profit margins of traditional journalism... one huge issue in journalism today is how a couple places, particularly Facebook, are becoming a major source of…

The rise of “homeless” media
medium.com
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a new wave of “homeless” media companies that don’t require a home page; their sole purpose is to syndicate content.... With native content consumption on third-party platforms growing, will it still be relevant for media companies to invest significant resources on running and maintaining their websites and mobile apps?

08/12/2015
7 Tech Trends Chief Communications Officers Should Track in 2016 | Bob Pearson | LinkedIn
www.linkedin.com

blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive. Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs. We must know who they are and start building…

Algorithm writers need a code of conduct
www.theguardian.com
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taking us towards what an American legal scholar, Frank Pasquale, has christened the “black box society”... subtitle – “the secret algorithms that control money and information” ... it’s not just about money and information but increasingly about most aspects of contemporary life... we know that Facebook algorithms can influence the moods and t…

07/12/2015
Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

Instagram’s Latest Platform Tweak is a Big Deal
medium.com
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While the platform has long been a bastion of visual storytelling, it has also been historically lax with its limitations on gratuitous writing and hashtagging. That all changed today... An epidemic of hashtag fatigue is coming... The first step was de-prioritizing the hashtag in discovery feeds. The next step is burying it in yours... To e…

Addicted to Distraction
mobile.nytimes.com
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The brain’s craving for novelty, constant stimulation and immediate gratification creates a “compulsion loop”... we need more and more to get the same effect. Endless access to new information also easily overloads our working memory. When we reach cognitive overload, our ability to transfer learning to long-term memory significantly deteriorates.…

If the internet is addictive, why don’t we regulate ...
aeon.co
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Making ‘a net positive contribution to people’s lives’ doesn’t necessarily satisfy investors... it’s possible to imagine regulation that actually expands users’ choices. It doesn’t need to be especially invasive or dramatic, and it would be designed to give users more control over their experiences online... Here are three things we could do…

Doing your thinking in public
mathewlowry.myhub.ai
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For Jay Rosen... Blogging is doing your work in public… For me it’s slightly different – this is where I do my thinking in public

How We Use Data to Suggest Tags for Your Story — Data Lab — Medium
medium.com
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Just as you’re about to publish your draft, we’ll suggest a couple tags for you to use based on what you’ve writte... to increase the number of tagged posts on Medium, but also to help users discover the right tags to use... In our algorithm, we use what is called a nearest neighbors approach... to compare posts... representing posts as vector…

22/11/2015
Social Media: Beginner's Guide
moz.com
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We hope you'll find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is, there's plenty in here to help you improve your social presence. - Social Media: The Free Beginner's Guide from Moz

22/11/2015
Change Needed for Commenting That Favors the ‘Verified’
mobile.nytimes.com

NYTimes' “verified commenters.”... few hundred people whose comments are posted without moderation can end up dominating the reader commenting system... causes quite understandable resentment among thousands of others...Because they go up first, their comments are almost guaranteed to get the most exposure, “and hence rise to the top and be seen …

How to tell powerful narratives on Instagram
niemanstoryboard.org
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the Instagram experience, with its constant flow of images and text boxes, presented an alternative story geometry that demanded from me new things. Shorter stories... a deeper consideration of photographs and the rich, nuanced ways that words and pictures work together. ... a powerful, unexpected, and mostly underutilized storytelling tool...…

Why Instagram Captions Are the New Blogging
nymag.com
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People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well... if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind... Facebook, at 1.5 billion users, has felt cacophonous and impersona…

'Trust' in News = Affirmation
www.nytimes.com
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Americans say they want accuracy and impartiality, but the polls suggest ... most of us are seeking affirmation. Americans want the news to be patriotic ... The news media is most valued when it reflects our best selves... the Internet has ... enabled us to construct digital silos, battlements from which... we fire invective on the people below…

17/11/2015
The Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways
medium.com
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Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for. Looking to find your next customers? ... Want to measure the happiness of your current customers? Advanced Search is what you need... some top tips and tricks to help your business win with Twitter Advanced Search. - The Su…

14/11/2015
Meet “dialogue,” the new front in the Internet commenting wars
www.niemanlab.org

People who advocate for comments on social media ... often argue that Twitter and Facebook engender higher-quality discussion in part because commenters are (usually) attached to real names ... [but] Twitter trolls are rampant, too. And a retweet or quick comment isn’t exactly the same as a thoughtful response. So recently we’ve seen a couple o…

12/11/2015
A Digital Team Is Helping Obama Find His Voice Online
www.nytimes.com
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looking for ways to bring his voice directly to people... a balance of focusing on the president’s priorities and being flexible and opportunistic as conversations are happening online ... to open the White House, to pull the curtains back and show people how government works... data metrics showed how his appearances on social media — like You…

10/11/2015
Social Media, Digital Transformation & EuroPCom2015 WrapUp (Top3ics, 9 Nov 9)
mathewlowry.myhub.ai

In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me

Big bad selfie
medium.com
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We are fascinated with Essena O’Neill because she reveals things we could live our whole lives hiding from. In the span of a few years, she rocketed into Instagram fame, made hundreds of thousands of dollars and then decided to chase a life of meaning... We have always sold the dream and faked it to our neighbors. We’re just upset that now the …

I don’t know if you’re wrong, but I hope you are
medium.com
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A quick post to Medium in response to: Facebook Will Be Every Publisher’s CMS And That Is Probably A Good Thing: For a publisher to adopt Facebook as their CMS would be a form of surrender, handing over their future to someone else. - I don’t know if you’re wrong, but I hope you are — Medium

05/11/2015
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