Curated Resource ( ? )
Peak Content — Medium
my notes ( ? )
“print dollars have turned into digital dimes, which are turning into mobile pennies.” Basically, even as we consume more news than ever, thanks to mobile’s proliferation, the revenue streams are actually diminishing...
Where’s the money going to then, you ask? To Facebook, Google, and Twitter, the winners on mobile...As publishers turn more and more to serving their content through Facebook ... giving up much of their ad revenue to the platform hosting their content. They’ve gambled on audience development and reach, over driving traffic to their own platforms, where they own the advertising relationships.
Where’s the money going to then, you ask? To Facebook, Google, and Twitter, the winners on mobile...As publishers turn more and more to serving their content through Facebook ... giving up much of their ad revenue to the platform hosting their content. They’ve gambled on audience development and reach, over driving traffic to their own platforms, where they own the advertising relationships.
Read the Full Post
The above notes were curated from the full post medium.com/@goodberger/peak-content-c89b436dd861.Related reading
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See also: Online Strategy , Social Media Strategy , Social Web , Media