Overview: Social Web

We hope you'll find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is, there's plenty in here to help you improve your social presence. - Social Media: The Free Beginner's Guide from Moz

NYTimes' “verified commenters.”... few hundred people whose comments are posted without moderation can end up dominating the reader commenting system... causes quite understandable resentment among thousands of others...Because they go up first, their comments are almost guaranteed to get the most exposure, “and hence rise to the top and be seen …

the Instagram experience, with its constant flow of images and text boxes, presented an alternative story geometry that demanded from me new things. Shorter stories... a deeper consideration of photographs and the rich, nuanced ways that words and pictures work together. ... a powerful, unexpected, and mostly underutilized storytelling tool...…

People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well... if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind... Facebook, at 1.5 billion users, has felt cacophonous and impersona…

Americans say they want accuracy and impartiality, but the polls suggest ... most of us are seeking affirmation. Americans want the news to be patriotic ... The news media is most valued when it reflects our best selves... the Internet has ... enabled us to construct digital silos, battlements from which... we fire invective on the people below…

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for. Looking to find your next customers? ... Want to measure the happiness of your current customers? Advanced Search is what you need... some top tips and tricks to help your business win with Twitter Advanced Search. - The Su…

People who advocate for comments on social media ... often argue that Twitter and Facebook engender higher-quality discussion in part because commenters are (usually) attached to real names ... [but] Twitter trolls are rampant, too. And a retweet or quick comment isn’t exactly the same as a thoughtful response. So recently we’ve seen a couple o…

looking for ways to bring his voice directly to people... a balance of focusing on the president’s priorities and being flexible and opportunistic as conversations are happening online ... to open the White House, to pull the curtains back and show people how government works... data metrics showed how his appearances on social media — like You…

In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me

We are fascinated with Essena O’Neill because she reveals things we could live our whole lives hiding from. In the span of a few years, she rocketed into Instagram fame, made hundreds of thousands of dollars and then decided to chase a life of meaning... We have always sold the dream and faked it to our neighbors. We’re just upset that now the …

A quick post to Medium in response to: Facebook Will Be Every Publisher’s CMS And That Is Probably A Good Thing: For a publisher to adopt Facebook as their CMS would be a form of surrender, handing over their future to someone else. - I don’t know if you’re wrong, but I hope you are — Medium

I feel reasonably confident that within the next 6–12 months, you will only see Instant Articles in the mobile newsfeed. Why? Because they are better... they will eventually be available on all Facebook environments. There is seemingly nothing stopping Facebook from rolling out a full front-end to the product so writers can produce directly in …

in the first quarter of 2015, I began to notice fewer and fewer publishing notices from my connections and those whom I  followed; and I could tell that my connections and followers were receiving fewer and fewer notices about mine. - Arrogant Control Is Not Leadership... On Social Media or Anywhere Else | PHIL FRIEDMAN | LinkedIn

The Writing Cooperative is a community of people who help each other write better through collaborated editing. - How to Write Better on Medium — The Writing Cooperative — Medium

“Alternate viewpoint-canceling headphones. Because everyone else is wrong” Pure genius!

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. - 44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More - Jon Loomer Digital

Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out... social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who wo…

publications, where people are carefully curating great content around particular topics, themes, and ideas Here are eleven great publications that you might want to follow today:

Garnish your post with a photo of a cute little kitten and animal-lovers will flock to your button like zombies to a brain smorgasbord... good writing ... does not presently guarantee an audience on Medium... risks becoming a click-bait factory, a lame production line pumping out articles around the same limited themes...it needs to radically i…

how do you tell the difference between a "ninja" and a "guru"? A "maven" and a "marketing expert"? For that, we've created a helpful guide so you can hire the social media bullshit artist that best fits your company's needs: - Pando: How to tell the difference between a social media maven, a ninja, and a guru

So, how did this local come by his expertise? Years of work in developing, implementing and managing integrated offline/online marketing strategies... Far-ranging, diverse experience in marketing? Extensive education in social media technologies and how/when/why to use them? Nope. He’s an expert because he has a popular Facebook page, which is …

With the release of its new Polls feature... you can now create super-simple polls directly on Twitter with just the click or a button or a tap on your phone... the ins and outs of Twitter polls, how to set them up, and nine engaging ways you can use polls today. - The Complete Guide to New Twitter Polls: What They Are, How They Work and 9 …

showing people what’s going on is much more important than being present in that moment ... What you fail to understand, what you’ve never thought about understanding is why you do it... Every stupid video is a waste of 3 minutes you’ll never get back, and every picture is there to show the 1% of your life where you can smile for the camera…

The hip but not trendy City Room launched on June 14, 2007, a year when “blogs were the wave of the future.”... The difference between a blog and a news site is no longer a meaningful distinction: all news is posted as soon as it breaks and is then updated. Just think: when was the last time someone used the word “bloggy” to describe the tone o…

Social media marketing software team admits they’re failing at social media marketing...The bottom seems to be falling out across Facebook, Twitter, LinkedIn and Google+... The Buffer team is running some experiments to try to determine the cause of this huge loss in social referral traffic, but I have a few ideas of my own ... - OMG. Buffer…

the next phase of Medium is about linking writers with brands, with Medium acting as the go-between, vetting creators. Meaning, in part, a native advertising hub filled with long-tail content.... There’s going to be sponsorships and branded dollars on the platform. Our vision is to connect quality creators with brands who may want to work with the…

the value of curation combined with a second, algorithmic step: personalization. Fill a barrel with the best of the best. Now when I walk in, based on insights about my taste and what I’ve selected in the past, choose *for me* from the barrel. Wow! Thanks! - Why I Unfollowed You on Instagram — Medium

There is no shortage of content aggregators and aggregators of aggregators... give us a better overview of all the sources of information we have subscribed to and found ourselves now depending on... Constantly checking our feeds for new information, we seem to be hoping to discover something of interest, something that we can share with our ne…

I’ve been experimenting with online communities since 2002, and thought I’d seen every useful idea already implemented. Knowledge Hub (“K-Hub”) has a lot of features common to Community of Practice platforms, and have an interesting take on Blogs, which I’ve not seen anywhere else. And it’s almost excellent...

you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works... if you’re spending all your time learning the shiny new thing, are you taking energy and resources away from the stuff that is really impacting your business? - Five ways to calm down and not …