Curated Resource ( ? )

7 Tech Trends Chief Communications Officers Should Track in 2016 | Bob Pearson | LinkedIn

my notes ( ? )

blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive.
Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs.
We must know who they are and start building far better relationships with the 9%. ...
The days of spending 6-9 months to create a campaign, get approval for it and then enter into the market are ending. ... we need to proactively build out libraries of content, so we have pre-approved material ready to share. - 7 Tech Trends Chief Communications Officers Should Track in 2016 | Bob Pearson | LinkedIn

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