Overview: Communications Strategy

"This post was extracted from the draft of my December newsletter and published on Whitewind, demonstrating how a new array of apps on the ATmosphere - the ecosystem built with ATProto, Bluesky's protocol - could potentially usher in seamless decentralised collective intelligence."

Bluesky's announcement of their open-sourcing of "Ozone, our collaborative moderation tool... individuals and teams can work together to review and label content", coupled with the ability for people and communities to "run your own independent moderation services, seamlessly integrated into the Bluesky app".This enables &…

"AI can not only improve short-term productivity of organizations but can also ... increase the organization’s collective intelligence."HBR starts well by pointing out the false dichotomy between thinking "about AI in terms of automation vs. augmentation... Augmentation doesn’t avoid automation, it simply hides it, usually in some l…

"I rarely work for the same client for more than a year or two - generally enough to help them figure out their strategy, pilot and demonstrate it, and set up the team to mainstream it. But I make an exception for the Joint Research Centre"A few slides, repurposed for LinkedIn, setting out "some of the key innovations underpinning t…

"The most common AI-based functionalities in participation tools are toxicity screening, analysis of inputs and translation. The first two in particular are meant to lighten the workload" of community managers."Toxicity screening ... is used to flag hateful or inappropriate inputs." Text is usually flagged and post-moderated, b…

"As AI-generated content blurs the line between human and machine online, “model collapse” might help us find new value in well-managed human communities."

Profile of New_Public, founded by Eli Pariser of Filter Bubble and Upworthy fame, and Deepti Doshi "from from Meta, where she’d spent much of her tenure leading the company’s Community Partnerships... supporting, Facebook group admins... as well as UT Austin professor Talia Stroud, who remains on the board, and their drive to stimulate "…

After so many years of spam, splog, slop, phishing and above all trolling, "Our guard is up. Our filters are activated. Our default mode is suspicion", something that's only going to get worse with AI: are those photos too good to be true? Can that video actually be real? Is that a spambot, or just "someone who isn’t neurotypic…

The Initiative for Digital Public Infrastructure's manifesto sets out the three legs upon which an open public sphere must rest.

I share this experience with Patrick, who, when he starts work with a new client, starts by gathering information to create personas: "it could be user interviews, usage data, or whatever — because there has to be some baseline of the users" (he has a "lightweight personas approach ... [and a] personas template").Where the clie…

Anuj Ahooja asks, on Threads' first birthday, the "existential question... Why does Threads exist? ... an alternative to Elon Musk's X. But ... a platform can't exist to be "an alternative." It should be able to stand alone with its unique purpose and be built to incentivize users to follow that purpose... [unfortunat…

I have used both the jobs2Bdone (JTBD, #jobtodo) and persona methodologies in comms strategy development, so this is a useful distinction: "Jobs-to-be-done focus on user problems and needs, while well-executed personas... add behavioral and attitudinal details". Abandoning personas for JTBD means "missing the key behavioral consider…

The 4-Step Communications Strategy Framework demystifies communication strategy.

"easily transforming research into visually stunning, comprehensive content. Whether you're crafting in-depth articles, detailed reports, or informative guides... Search any topic, and instantly receive a well-structured, beautifully formatted article. Publish ... and share ... with a single click."The user can customise tone, stru…

"GPT-4o ... talk to users in a much more lifelike way — detecting emotions in their voices, analyzing their facial expressions and changing its own tone and cadence depending on what a user wants... It sounded more humanlike than some humans I know."And it's fast: it's “native multimodal support” means it can "take in aud…

I've been kicking the tyres of Sublime, a new personal and social curation app, and pondering its approach to integrating AI.

"a deep-dive on the concrete ways Sublime makes my life better", by Sublime.app founder Sari Azout.

"LinkStowr is a free, open source and privacy-friendly ... store valuable online resources in a structured and meaningful way". Uses a Chrome extension to save link + note to LinkStowr, and an Obsidian plugin to sync the card to a vault. LinkStowr then deletes its unneeded copy.

"The indiscriminate proliferation of AI-generated content will not empower the underrepresented or democratise knowledge creation... [but] dilute and fragment the authenticity and reliability of information ... the discerning judgment of human curators is the only defence against misinformation and mediocrity".Why? Human curators :"…

Earlier this week I used an excerpt from a chat with Philip Weiss & Jesús Azogue as a starting point for a conversation with ChatGPT about some of the content in my Hub.

One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."

"My advice: Jump headfirst into AI with everything you’ve got."

Is your organization more like a jellyfish or a flatworm?The author's "Jellyfish and Flatworm story has been remarkably effective at helping ... [executives] visualize the impact of AI on their customers, their products, and their employees... this story is about why Knowledge Representation (KR) must be the core of any cost-effective lo…

Summarises a recent Meta paper on Llama 2, "a continuation of the LLaMA... Big picture, this is a big step for the LLM ecosystem when research sharing is at an all-time low and regulatory capture at an all-time high" - so Meta continues its improbable position as good guy in the OS movement (at least when it comes to AI, but also possibl…

Staying aware of the opportunities as they arise is a key element to being a commercially successful thought leader.

A LangChain agent that:Asks what you are selling (powered by GPT-4)Conducts research on your prospect (via Google)Crafts an email (using GPT-4)Sends it (via Zapier)Using 42 lines of code.

"The project: to market the launch a new educational game... in 30 minutes it: did market research, created a positioning document, wrote an email campaign, created a website, created a logo and “hero shot” graphic, made a social media campaign for multiple platforms, and scripted and created a video".Key prompts, first with Bing, as it&…

"the distributed/federated digital garden approach is the way to go for knowledge commoning... cribbing from ActivityPub's local, global, and 'those-you-follow' timelines... you could have local, 'those-you-follow', and global gardens... [with] some kind of liquid democracy", and interest-based groups, perhaps s…

Good history of design thinking."IDEO’s way of working: a six-step methodology for innovation called design thinking... Key ... was its replicable aesthetic, represented by the Post-it note:... Not too precious, not too permanent... promises a fast-moving, cooperative, egalitarian process", but is also "disruptive, startup-flavored …

"a modern version of del.icio.us meets Roam... a searchable, interconnected repository of the most insightful content on the Internet" - and a pretty interesting example of convergent evolution vis a vis myhub.ai