Curated Resource ( ? )
How the Kyiv Independent reached 20,000 paying members — with no paywall | Nieman Journalism Lab
Curated:
02/08/2025 from
www.niemanlab.org/2025/07/how-kyiv-independent-reached-20000-paying-members-with-no-paywall/
my notes ( ? )
"Horizontal connections and membership community have kept subscriber churn for the English-language publication under 2%". The focus is community: "weekly behind-the-scenes missives (like how journalists keep working through air raids) to members... near-superhuman levels of responsiveness... a lot of human connection".
But their strategy focuses on "horizontal connections — between members, rather than from newsroom to audience".
Read the Full Post
The above notes were curated from the full post www.niemanlab.org/2025/07/how-kyiv-independent-reached-20000-paying-members-with-no-paywall/.Related reading
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See also: Online Community Management , Social Media Strategy , Media , Politics , Communications Strategy