"trolls seek negative attention and ignoring them removes their reward... When someone posts inflammatory content, makes personal attacks, or tries to derail conversations with bad-faith arguments, they're fishing for reactions ... trolls derive pleasure specifically from "negative social potency", aka knowing that others are annoyed... non-engagement diminishes their motivation to continue". So:
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See also: Online Community Management , Social Media Strategy , Content Creation & Marketing , Psychology , Social Web , Politics , Communications Strategy
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