Curated Resource ( ? )
Bluesky surpasses Threads and X as a referral traffic source
Curated:
25/08/2025 from
www.emarketer.com/content/bluesky-surpasses-threads-x-referral-traffic-source
my notes ( ? )
When this was written there were 23m Bluesky users: "Some publishers report traffic and conversion rates three to four times higher compared with platforms like Threads and X, despite Bluesky’s smaller user base.... EUobserver received 3,800 unique visitors from Bluesky (with 3,300 followers) compared to 1,320 from X (with 203,000 followers)...
For publishers and brands focused on driving meaningful traffic and conversions, Bluesky's quality-over-quantity approach, combined with consistently higher engagement rates, could represent a significant shift in social media strategy. "
Read the Full Post
The above notes were curated from the full post www.emarketer.com/content/bluesky-surpasses-threads-x-referral-traffic-source.Related reading
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