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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

Stolen Focus: Johann Hari explains how your attention has been stolen - Vox
www.vox.com
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I do like a challenge."We live in the most distracted time in human history. Can we reclaim our attention spans?... A new book by the British journalist Johann Hari, called Stolen Focus, takes a close look at what’s happening — and what’s happened — to our collective attention... we’re all becoming lost in our own lives, which feel more and …

decentralized-social-networks
tinysubversions.com

Pretty good explanation of ActivityPub from Darius Kazemi: "ActivityPub describes ways for social network sites to talk to each other... [from] sites like Facebook, Twitter, YouTube, Snapchat... [to] New York Times ... Spotify. Basically any site where individual "users" create content and other people can subscribe to it could be A…

Implementing network learning
jarche.com
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Jarche's network learning model encompasses 3 zones (social networks, communities of practice and work teams), with each activity involving both working out loud and personal knowledge management.There are several facets, each looking different depending on the zone - for ex:you share your work freely with your work teams (you are, after all,…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Pro-Trump Telegram channel preserved by researchers studying hate speech captures planning for January 6
techpolicy.press
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German researchers studying "computational linguistics, hateful and oppressive speech and how social media exacerbates it studied ... five years of discussion between [Trump] supporters on Telegram, tracking how participants “gradually went from discussing governmental overthrow as a theoretical possibility to planning the January 6, 2021 Cap…

Facebook Algorithm Promoted Posts Supporting Myanmar’s Military
time.com
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Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

Privacy activists are winning fights with tech giants. Why does victory feel hollow? | Evgeny Morozov | The Guardian
www.theguardian.com
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Although this looks like someone looking for problems because of the apparent near-future success of "solutionism", some good points here: we need "an institution that will know what ... regulations to suspend (eg libraries and IPR) ... to fully leverage the potential inherent in digital technologies for the public good."Recent…

Evan Henshaw-Plath, Planetary.Social | The Institute for Digital Public Infrastructure
publicinfrastructure.org
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One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

Thread Helper
threadhelper.com
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"A serendipity engine on the Twitter sidebar".A "second brain" provides easy access to all the resources you've ever Liked or ideas you've ever Thought. @ExGenesis' Threadhelper brings a subset of this (just Tweets) right into the twitter UX - it looks brilliant.Check out the video: https://www.youtube.com/watch?…

The Case for Digital Public Infrastructure | Knight First Amendment Institute
knightcolumbia.org
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Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…

Publishers that closed their comments sections made a colossal mistake | What’s New in Publishing | Digital Publishing News
whatsnewinpublishing.com
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Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they …

In Praise of Deep Work, Full Disconnectivity and Deliberate Rest
medium.com
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Newport defines Deep Work as “Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”... in an average office setting such a state of prolonged “distraction-free concentration” is all but impo…

If your job consists of Tweeting for someone else, you owe it to yourself to think of something else in 2018
medium.com
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“If your job consists of Tweeting for someone else, you owe it to yourself to think of something else in 2018. Particularly if you’re under 35."It’s early January, and so time to add to the slew of “What you should do in 2018” posts sloshing around the Net.

Are you fluent in AI?
www.niemanlab.org

Reuters designed a social monitoring tool, the Reuters News Tracer, which can identify events that are breaking on Twitter, analyzing millions of tweets with almost 80 percent accuracy.

20/12/2017
IBM Watson Analytics for Social Media
www.ibm.com

guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or …

27/03/2017
Public Service Bots Should Support the Open Web
chatbotsmagazine.com
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3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

Machine learning can fix Twitter, Facebook, and maybe even America
techcrunch.com
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Perfectly open communities always go sour. You need filters. Every functional community has them. And that’s where machine learning comes in... If you can detect trolls, you can protect the people they’re trolling by muting or putting a warning over the trolls’ posts... Twitter... already have a way of screening out porn. Why don’t they do the sam…

5 Big Tech Trends That Will Make This Election Look Tame
singularityhub.com

If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

My EuroComm2016 Rapido on the Future of Communications
mathewlowry.myhub.ai
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What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

Building to Independence on Top of Other Platforms
medium.com
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the fear is that the platform will change without warning, and teams will have ended up wasting precious time and effort before they get a chance to get it right or reap the benefits if they do.

Social media, identity politics & AI (Top3ics, Jan 17)
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In which I studiously avoid curating anything about 2016 or David Bowie.

Investigating the network: The top 10 articles from the year in digital news and social media research » Nieman Journalism Lab
www.niemanlab.org

We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.

Why every employee must be engaged
medium.com
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Fairly typical piece on integrating social media into organisations to improve customer service, employee productivity and sales. These points have been made before, but this article brings them together well and provides plenty of links to the underlying research, which makes it useful if you need to supporting arguments for change management. -…

Innovation Lessons From Taylor Swift?
medium.com
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(Editor's note: Ms Swift is apparently a pop star) "The most successful businesses today are movements more than companies. Movements don't market. Movements inspire and engage. They create an emotional connection through storytelling. Not stories to be enjoyed passively but stories we see ourselves in, stories we can actively participate in...…

Plus ça change ...
mathewlowry.myhub.ai
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An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.

From longform renaissance to Big Internet disenchantment (#B2B4ME part 2)
mathewlowry.myhub.ai

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

Why It's Good to Be a "Technology Company"
blogs.hbr.org
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(and why I joined a technology company, not another comms agency): "...organizations that had software engineers and Web enthusiasts in the room when big decisions were made navigated the seas of change more successfully than those that didn’t... When you think about how news and entertainment have been delivered over the internet so far, four m…

The social media manager is dead. Long live social media
mathewlowry.myhub.ai

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA

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