Curated Resource ( ? )
Innovation Lessons From Taylor Swift?
Curated:
12/11/2014 from
medium.com/@skap5/innovation-lessons-from-taylor-swift-3edc1274f1e
my notes ( ? )
(Editor's note: Ms Swift is apparently a pop star)
"The most successful businesses today are movements more than companies. Movements don't market. Movements inspire and engage. They create an emotional connection through storytelling. Not stories to be enjoyed passively but stories we see ourselves in, stories we can actively participate in....
Social isn't a bolt on, its central to how movements start and grow.... social isn't about pushing a message out to potential customers, its about pulling people into a movement.... Social business is redundant. All business is social."
- Innovation Lessons From Taylor Swift - Medium
Read the Full Post
The above notes were curated from the full post medium.com/@skap5/innovation-lessons-from-taylor-swift-3edc1274f1e.Related reading
More Stuff I Like
More Stuff tagged social media , innovation , promotion
See also: Social Media Strategy , Content Creation & Marketing , Innovation Strategy , Communications Tactics , Social Web , Business