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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

"Horses aren't unemployed now because they got lazy as a species, they're unemployable. There's little work a horse can do that...
www.youtube.com

“Horses aren’t unemployed now because they got lazy as a species, they’re unemployable. There’s little work a horse can do that do that pays for its housing and hay.” Are you next? Probably. - Humans need not apply

18/08/2014
My Company Adopted a Holacracy
mashable.com
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Excellent insider's view of both theory & practice... "My first holacracy meeting made me want to quit my job. One year later, ... I can’t imagine going back to our old way of working.... a holacracy eschews titles and instead builds a chain of command based on the work that needs to be done. The group decides to distribute tasks. Those responsi…

Internal Entrepreneurs' Lonely Brains Club
blogs.hbr.org
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"Recent research confirms that entrepreneurs inside large, established organizations ... largely follow the same act-learn-build logic as new venture entrepreneurs, but ... have few colleagues (and sometimes no one) to talk to, explore ideas with, or gain emotional support from." - Internal Entrepreneurs Don't Have to Be Lonely - Len Schlesinger,…

Yahoo Labs & the future of content consumption
gigaom.com
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"... envisions a Yahoo that’s as ubiquitous as computers seem destined to be. Phones, watches, public terminals, brain implants — Yahoo wants to be able to deliver content to all of them... Yahoo Labs’ biggest focus appears to be on machine learning... a dedicated machine learning group based in New York; ... “hardcore science and some theory,…

Digital Tonto on "Social Physics"
www.digitaltonto.com
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Just listed to HBR's podcast interview with Pentland. Will probably get this book. Typically good roundup by Greg Satell: "Pentland’s research has found that the most important predictor of success in a group is the amount—not the content—of social interaction. It is exposure to peer activity that drives learning and changes in behavior.... in …

You’re Not Steve Jobs!
innovationinsights.wired.com
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Altimiter study finds that while 80% of companeis surveyed said they were "undergoing digital transformation": "... only 25% had actually mapped out the digital customer journey. It’s unfortunate that so much time and resources are going toward programs that may or may not hit the mark." That's a lot of money being wasted. "While the word “digi…

Disruption Debate - What's Missing?
edgeperspectives.typepad.com

"incumbent players [must] expand the horizons of their leadership team beyond the next quarter or next year ... challenge key assumptions... resist the temptation to deny that [disruption] exists." - Edge Perspectives with John Hagel: The Disruption Debate - What's Missing?

02/07/2014
The Disruption FAQ
www.asymco.com
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Wow, that's timely: "Q1. What is disruption? Disruption happens when the strong are defeated by the weak....

29/06/2014
Secrets of the Creative Brain
www.theatlantic.com
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Fascinating account of a leading scientist's decades-long investigation into creative genius and mental illness. creative people are better at recognizing relationships, making associations and connections, and seeing things in an original way... creative people have shown stronger activations in their association cortices ... This pattern h…

29/06/2014
"outside experts: pixie dust and rainbows"
www.washingtonpost.com

A whole bunch of reasons why the wrong consultants are hired for the wrong reasons: "When we don’t know much about somebody, we ... think about people in over-optimistic ways...what normal individual can stand up against an outsider or expert made up of pixie dust and rainbows? ... when we go looking for a better expert ... we tend to find them…

Intrapreneurs, Innovation & Employee engagement
www.linkedin.com

A good framework from @briansolis: "how do you innovate or take chances when the management imperative dictates an invulnerable stance? It starts with business goals and objectives. It's brought to life through a culture of intrapreneurialism and employee empowerment.... Intrapreneurialism ... promotes creativity, imagination and experimenta…

What To Make Of Jill Lepore's Attack On Disruption?
www.forbes.com
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@digitaltonto weighs in on the LePore v Shristensen debate on Forbes: "Yet Lepore veers off course by essentially affirming the consequent.... In her fervent desire to critique, she conflates. Disruption, innovation and disruptive innovation are, in fact, three distinct entities.... there is more than one way to innovate, what’s really important …

25/06/2014
Weekly Review 2: Innovation
mathewlowry.myhub.ai

Two Weekly Review posts on the subject of innovation.

Innovation: management and culture (TumblrHub last week, part 1)
www.linkedin.com

'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.

Innovation: CMS, news media & personal productivity (TumblrHub last week, part 2)
www.linkedin.com

Part 2 of my second weekly roundup, where the overriding theme is innovation.

Perfection kills creativity
www.inma.org
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5 principles for any organisation seeking to innovate digitally. Most cover the role of management and organisational structure (flat vs hierarchical structures, cross-silo interdisciplinarity, etc.), but the one that resonated most for me was cultural: "...one of the main cultural challenges [to innovation]... focus on optimising current proce…

Why Side Projects Should Be Stupid
firstround.com
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Great read on intrapreneurs and innovation. Thinking the @bloggingportal reboot probably qualifies ... "When you treat something like it's stupid, you have fun with it, you don't put too much structure around it. You can enjoy different types of success... no one is watching you and there are no expectations... The best thing a startup can d…

Innovation through Open Data
www.jtaer.com

A Review of the State-of-the-Art and an Emerging Research Agenda. "This special issue focuses on the relationship between innovation and open data, while the second special issue emphasizes research on open data related to transparency and open data policies. To realize the practical benefits of this transformative practice and to develop theor…

18/06/2014
Great strategy is aided by diversity of thought and attitude
blogs.hbr.org
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If you're involved in developing strategy, you need to read 'Why Smart People Struggle with Strategy'. Personally I recognise a lot of this, including in myself, although I don't consider myself particularly smart. The key recommendation? "strategy should not be a monoculture ... of high-IQ analytical wizards. Great strategy is aided by diver…

8 tools for distributed teams
www.fastcompany.com
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Excellent intro to @buffer team's toolkit. Many I'll definitely check out, particularly Sqwiggle "... a video chat tool that helps you stay in touch with your team when you're working remotely. Every few seconds, Sqwiggle takes a screenshot of you so your colleagues can see that you're around, and just by clicking on another person you can join a …

16/06/2014
Employee Satisfaction Doesn't Matter
www.linkedin.com

"Employees don't want to be "satisfied" as much as they want to be engaged. What they want most is a great boss who cares about their development, and a company that focuses on and develops their strengths." - Employee Satisfaction Doesn't Matter | LinkedIn

Build your brand from the inside out
www.gatehousegroup.co.uk
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"Internal communications are responsible for engagement, which can enable employees to actively play a part in shaping the values and the type of experience customers have. Engaged employees who have been inspired and experience the vision, values and mission will then be strong advocates as they work and become involved in the brand themselves…

Co-create your HR strategy as it is lived
www.hodes.co.uk
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"if you co-create with your consumers, you are more likely to develop something that they want to buy; consumers are far more likely to be advocates and ambassadors for something that they have had a say in developing; the very act of engaging in a process of co-creation will increase consumer loyalty to your brand. Swap the word "employees" fo…

The Art and Science of Data-Driven Journalism
www.niemanlab.org

New report ”examines the current state of data journalism... calling for more transparency on how data is collected and used in journalism, anticipating an explosion in news apps as a way of producing information, and ways newsrooms can address security around their data and reporting. " In particular, I love this: "...the advice that newsroom le…

Thinking About Your Thinking | LinkedIn
www.linkedin.com

couple of good questions here: "2. What services do we need to provide our clients in order to increase revenues 10 times from our top 25 clients? Package and price multiple services from all service categories ... have upfront conversations with clients allowing them to select services from a menu of items. ... 3. How do we improve retention a…

31/05/2014
NYT digital innovation report: What Brands Can Learn
www.scottmonty.com

"there are themes that may be more broadly applicable than scanning the headlines might make you believe.... ... report defines audience development as "the work of expanding our loyal and engaged audience," ... While this is a central role for the newsroom, audience development is the responsibility of every individual... ... another important …

Logic+Emotion: The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations
darmano.typepad.com

"it is the innovation report which needs to be read cover to cover by anyone whose work includes a digital media component. "

The social media manager is dead. Long live social media
mathewlowry.myhub.ai

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA

12 Pillars of Innovation
www.linkedin.com

Brian Solis on LinkedIn: "a pattern of best practices ... these pillars represent the cultural capstones that the most innovative companies in the world invest in to stay ahead of the curve." - How to Build a Culture of Innovation Pt. 2: The 12 Pillars of Innovation | LinkedIn

Circa's 1st Revenue Stream: Native Ads
adage.com
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Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…

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