On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…

bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

If there’s anything that goes some way to explaining Trump’s popularity in the midst of his quasi-fascistic views that reached a nadir with his call to ban all Muslims from entering the United States, it is his social media prowess. Trump has more than 5.5 million Twitter followers and 4.5 million Facebook fans. He has a presence across YouTube, V…

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

Trump is what happens when social media becomes the platform for discourse.

We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.

the Internet now seems to be on constant boil... extremists of all stripes are ascendant, and just about everywhere you look, much of the Internet is terrible...social networks seem to be feeding a cycle of action and reaction. In just about every news event, the Internet’s reaction to the situation becomes a follow-on part of the story, so that …

a new wave of “homeless” media companies that don’t require a home page; their sole purpose is to syndicate content.... With native content consumption on third-party platforms growing, will it still be relevant for media companies to invest significant resources on running and maintaining their websites and mobile apps?

blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive. Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs. We must know who they are and start building…

We hope you'll find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is, there's plenty in here to help you improve your social presence. - Social Media: The Free Beginner's Guide from Moz

the Instagram experience, with its constant flow of images and text boxes, presented an alternative story geometry that demanded from me new things. Shorter stories... a deeper consideration of photographs and the rich, nuanced ways that words and pictures work together. ... a powerful, unexpected, and mostly underutilized storytelling tool...…

People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well... if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind... Facebook, at 1.5 billion users, has felt cacophonous and impersona…

looking for ways to bring his voice directly to people... a balance of focusing on the president’s priorities and being flexible and opportunistic as conversations are happening online ... to open the White House, to pull the curtains back and show people how government works... data metrics showed how his appearances on social media — like You…

In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me

We are fascinated with Essena O’Neill because she reveals things we could live our whole lives hiding from. In the span of a few years, she rocketed into Instagram fame, made hundreds of thousands of dollars and then decided to chase a life of meaning... We have always sold the dream and faked it to our neighbors. We’re just upset that now the …

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. - 44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More - Jon Loomer Digital

Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out... social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who wo…

how do you tell the difference between a "ninja" and a "guru"? A "maven" and a "marketing expert"? For that, we've created a helpful guide so you can hire the social media bullshit artist that best fits your company's needs: - Pando: How to tell the difference between a social media maven, a ninja, and a guru

So, how did this local come by his expertise? Years of work in developing, implementing and managing integrated offline/online marketing strategies... Far-ranging, diverse experience in marketing? Extensive education in social media technologies and how/when/why to use them? Nope. He’s an expert because he has a popular Facebook page, which is …

With the release of its new Polls feature... you can now create super-simple polls directly on Twitter with just the click or a button or a tap on your phone... the ins and outs of Twitter polls, how to set them up, and nine engaging ways you can use polls today. - The Complete Guide to New Twitter Polls: What They Are, How They Work and 9 …

showing people what’s going on is much more important than being present in that moment ... What you fail to understand, what you’ve never thought about understanding is why you do it... Every stupid video is a waste of 3 minutes you’ll never get back, and every picture is there to show the 1% of your life where you can smile for the camera…

Social media marketing software team admits they’re failing at social media marketing...The bottom seems to be falling out across Facebook, Twitter, LinkedIn and Google+... The Buffer team is running some experiments to try to determine the cause of this huge loss in social referral traffic, but I have a few ideas of my own ... - OMG. Buffer…

the value of curation combined with a second, algorithmic step: personalization. Fill a barrel with the best of the best. Now when I walk in, based on insights about my taste and what I’ve selected in the past, choose *for me* from the barrel. Wow! Thanks! - Why I Unfollowed You on Instagram — Medium

you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works... if you’re spending all your time learning the shiny new thing, are you taking energy and resources away from the stuff that is really impacting your business? - Five ways to calm down and not …

on top of Twitter, you can now create images with the perfect size and format for Facebook, Instagram, and even Pinterest. You can create the visuals, share them across all platforms and then analyze them with Buffer’s analytics to know how well they’re performing. - Pablo 2.0: Create Social Media Images, Perfect for Everywhere

We'll probably never get a true "dislike" button on Facebook, but the social network just started to roll out the closest thing we've seen yet. Reactions, a new feature for Facebook's ubiquitous Like button that allows you to respond to posts with emoji...: "like," followed by "love," "haha," "yay," "wow," "sad" and "anger." - Facebook React…

Do people really want to have a conversation with brands, or their government?

There are a number of effective strategies for overcoming the harm caused by a personal attack on social media. And your response can be a democratic one that includes fighting bad speech with more (good) speech. If someone’s attacked you on social media, here are four steps for responding: - How to handle personal attacks on social media | …

"Why don't we just build our community on Facebook?" Some thoughts after a month playing with Knowledge Hub

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: - 5 outstanding Instagram analytics tools | Articles | Home