Curated Resource ( ? )
Melissa Bell of Vox Media on Snapchat, collaboration and more
my notes ( ? )
benefit of building a brand that audiences recognize ... allow us to build a strong revenue model and a strong connection to an audience. If they see us on Snapchat and Snapchat has a very large audience, then they get to know and trust Vox and see it as a source that they care about... think about your brand as an interconnected ethos that should exist in multiple places.
we... did a huge disservice to users by not creating a better advertising experience ... The banner ad existed for 20 years with the only real iterations being, “How do we make it more annoying” not “How do we make it better.”
we... did a huge disservice to users by not creating a better advertising experience ... The banner ad existed for 20 years with the only real iterations being, “How do we make it more annoying” not “How do we make it better.”
Read the Full Post
The above notes were curated from the full post www.niemanlab.org/2016/01/from-nieman-reports-melissa-bell-of-vox-media-on-the-online-publishers-embrace-of-snapchat-its-spirit-of-collaboration-and-more/?utm_source=Daily+Lab+email+list&utm_campaign=bb572bd41a-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-bb572bd41a-395968141.Related reading
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See also: Communication Strategy , Social Media Strategy , Content Creation & Marketing , Communications Tactics , Social Web , Media , Communications Strategy